Sourcing Team Lead | Residential Real Estate

Department: Sales

Reports To: AVP / VP / Sales Head

- Role Overview The Sourcing Team Lead will drive the overall sourcing vertical, focusing on expanding Channel Partner (CP) engagement, increasing CP productivity, and generating quality customer walk-ins and bookings at the project site. The role requires a hands-on, market-oriented professional with substantial real estate sourcing experience, strong relationships across the CP ecosystem, and the ability to deliver results through structured planning, consistent market engagement, and performance-driven team management. The individual will ensure the team works towards clear targets, reactivates dormant and underperforming CPs, and consistently improves walk-in and booking conversions.
- Key Roles & Responsibilities

A. Channel Partner Network Development & Activation

● Expand and strengthen the existing Channel Partner network to increase sourcing potential.

● Drive regular CP meetings, market visits, and engagement activities.

● Increase the number of active CPs contributing to customer walk-ins and bookings.

● Identify, activate, and nurture dormant and underperforming CPs through structured engagement plans.

● Improve CP participation in project activities, site visits, presentations, and sales initiatives.

● Build strong relationships with key CPs to generate consistent business.

B. Walk-in & Booking Generation

● Own the sourcing vertical’s walk-in and booking targets.

● Increase the number of CPs actively generating site walk-ins and contributing to bookings.

● Identify high-potential CPs and develop focused plans to improve their business contribution.

● Monitor the sourcing funnel from CP engagement and customer enquiries through site walk-ins and bookings.

● Analyse conversion ratios and address gaps to improve sales productivity.

● Ensure CP engagement translates into measurable business outcomes.

C. Team Leadership & Performance Management

● Lead, guide, and motivate Sourcing Managers and their teams to achieve individual and collective targets.

● Set clear performance expectations, deliverables, and accountability for every team member.

● Review managers’ market engagement, CP activation, walk-ins, bookings, and target achievement.

● Identify weak or underperforming managers and provide direct guidance,



field support, and structured improvement plans.

● Accompany team members on market visits and CP meetings where required to improve productivity and closures.

● Build a performance-driven culture focused on ownership, initiative, and consistent target achievement.

D. Review Mechanism & Business Planning

● Establish a structured daily, weekly, and monthly review mechanism for the sourcing vertical.

● Track CP meetings and market visits; new, active, and productive CPs; walk-in-active and booking-active CPs; customer walk-ins; booking conversions; and manager-wise/team-wise target achievement.

● Review performance against targets, identify gaps, and implement corrective measures.

● Develop monthly action plans for CP activation, engagement activities, walk-in generation, and booking growth.

● Maintain accurate reporting, follow-ups, and accountability across the sourcing team.

E. Market Intelligence & Business Development

● Maintain a strong on-ground understanding of the local real estate market and CP ecosystem.

● Identify new business opportunities, emerging micro-markets, and potential CP networks.

● Track competitor offerings, pricing, incentives, and CP engagement strategies.

● Use market insights to recommend initiatives that strengthen project positioning and sourcing performance.

● Proactively identify opportunities to increase CP participation and improve market reach.

F. Target Achievement & Business Ownership

● Translate overall business targets into clear team-wise, manager-wise, and CP-wise action plans.

● Drive structured, consistent, and measurable efforts rather than relying on ad hoc activities.

● Ensure timely execution of planned CP meetings, activation initiatives, and business development activities.

● Continuously evaluate team productivity and CP contribution to maximise business output.





● Work closely with the AVP / VP / Sales Head to align sourcing strategies with overall project sales objectives.

- Candidate Profile & Experience

● Substantial experience in real estate sales and channel partner sourcing, preferably in residential real estate.

● Solid understanding of the local property market and established relationships within the CP ecosystem.

● Proven ability to lead sourcing teams and drive business through channel partners.

● Demonstrated experience in achieving walk-in and booking targets.

● Strong leadership, communication, negotiation, and relationship management skills.

● Ability to analyse performance metrics, identify productivity gaps, and implement corrective actions.

● A hands-on skilled who actively participates in market visits, CP meetings, and business closures.

● Strong planning, execution, review, and team development capabilities.

- Key Performance Indicators (KPIs)

● Active Channel Partners: Growth in the number of CPs actively contributing to the project.

● Walk-in-Active CPs: Increase in CPs consistently generating customer walk-ins.

● Booking-Active CPs: Increase in CPs contributing to actual bookings.

● Walk-in Generation: Achievement of monthly customer walk-in targets.

● Booking Achievement: Achievement of monthly booking targets from the sourcing channel.

● CP Engagement: Frequency and quality of market visits, meetings, and activation activities.

● Team Productivity: Improvement in individual manager performance and overall team output.

● Dormant CP Reactivation: Successful reactivation of inactive and underperforming CPs.

● Conversion Efficiency: Improvement in walk-in-to-booking conversion ratios.

● Review & Execution Discipline: Consistency in reviews, action-plan implementation, and target tracking.

- Key Success Expectations The ideal candidate is a target-oriented, market-driven, and hands-on leader who can build a productive CP ecosystem, strengthen team performance, and consistently generate business. The individual must go beyond team supervision and take direct ownership of market engagement, CP activation, walk-in generation, and booking closures. Success will be measured by the ability to convert structured efforts into tangible business results and deliver consistent, sustainable growth.

Interested candidates can share resume at [email protected]

📌 Sourcing TL (Mumbai)
🏢 transindia group
📍 Mumbai