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Ross Martech Solution Architect 209277 C2 Bangalore ,Hyderabad

Mar Tech Solution Architect - Adobe Experience Cloud & Customer Experience

Experience: 10-15 Years
Location: Hyderabad / Bangalore
Role Type: Full-time

Role Overview

We are looking for an experienced Mar Tech Solution Architect with deep expertise across the Adobe Experience Cloud ecosystem and a strong understanding of the broader Marketing Technology (Mar Tech) and Advertising Technology (AdTech) landscape.

The ideal candidate will be responsible for solving complex business and technology challenges, defining end-to-end Mar Tech architectures, developing proof of values (PoVs), and translating business requirements into scalable, data-driven customer experience solutions.

The candidate should bring a combination of hands-on technical expertise, architectural thinking, consulting skills, and the ability to engage with senior client stakeholders. Experience with customer data platforms, customer journey orchestration, personalization, digital analytics, consent management, campaign technologies, and emerging AI-driven marketing capabilities is essential.

Key Responsibilities

1. Solution Architecture & Technical Leadership

- Design end-to-end Mar Tech architectures covering digital analytics, personalization, customer data platforms, journey orchestration, campaign management, and consent management.
- Develop scalable, secure, and interoperable solutions across Adobe Experience Cloud and third-party Mar Tech platforms.
- Define architecture blueprints, integration patterns, data flows, identity resolution strategies, and technology roadmaps.
- Evaluate existing technology landscapes, identify gaps, and recommend modernization and optimization opportunities.
- Provide technical leadership for complex implementations, integrations, migrations, and platform transformation initiatives.

2. Adobe Experience Cloud Expertise

- Architect solutions across Adobe Analytics, Adobe Target, Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), and Customer Journey Analytics (CJA).
- Define digital measurement strategies, tagging frameworks, event taxonomies, data collection approaches, and KPI measurement models.
- Design customer data ingestion, identity stitching, profile unification, audience segmentation, and activation strategies using AEP and related capabilities.
- Develop personalization and experimentation strategies using Adobe Target, including A/B testing, multivariate testing, and experience optimization.
- Design cross-channel customer journeys, audience-triggered campaigns, and real-time engagement strategies using AJO.
- Leverage CJA for cross-channel journey analysis, funnel optimization, attribution, and actionable business insights.




- Integrate consent and preference management solutions, including One Trust, with analytics, customer data, personalization, and campaign platforms.

3. Mar Tech, CDP & AdTech Knowledge

- Demonstrate a strong understanding of the broader Mar Tech ecosystem, including Braze, Salesforce Marketing Cloud, and other CDP and marketing automation platforms.
- Understand customer data platforms such as Salesforce Data Cloud, Segment, Tealium, and comparable enterprise solutions.
- Understand AdTech capabilities, including audience activation, advertising platforms, paid media integration, conversion tracking, and measurement.
- Design integrations between customer data platforms, marketing automation systems, advertising platforms, CRM systems, and enterprise data platforms.
- Define omnichannel campaign strategies spanning email, SMS, push notifications, paid media, web, mobile, and other digital touchpoints.
- Evaluate platform capabilities and recommend the right technology based on business requirements, scalability, integration complexity, and total cost of ownership.

4. Complex Problem Solving & PoV Development

- Translate ambiguous business challenges into structured problem statements, solution hypotheses, and technical approaches.
- Lead the development of proof of concepts (PoCs), proof of values (PoVs), and technology demonstrations to validate proposed solutions.
- Build solution narratives that connect business outcomes with architecture, platform capabilities, implementation approaches, and measurable KPIs.
- Identify opportunities to improve conversion, customer engagement, marketing effectiveness, personalization, and campaign performance.
- Assess technical feasibility, implementation complexity, dependencies, risks, and expected business value.
- Stay current with emerging Mar Tech trends, AI-enabled marketing, agentic workflows, and customer experience optimization.

5. Client Consulting & Stakeholder Management

- Participate in client workshops, discovery sessions, architecture reviews, and solution-design discussions.
- Present technical solutions and architecture recommendations to business stakeholders, technology leaders, and executive audiences.
- Collaborate with sales, consulting, engineering, data, analytics, and delivery teams to develop compelling client solutions.
- Contribute to RFP/RFI responses, solution proposals, effort estimates,



technology assessments, and transformation roadmaps.
- Provide architectural guidance and mentor engineering teams to ensure quality, scalability, and alignment with business objectives.

Required Skills & Qualifications

- 10-15 years of experience in Mar Tech, digital experience, customer data, marketing technology consulting, or enterprise solution architecture.
- Strong hands-on and architectural expertise in Adobe Analytics and Adobe Target.
- Strong working knowledge of Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), and Customer Journey Analytics (CJA).
- Experience with consent management and privacy solutions, preferably One Trust.
- Good understanding of customer data platforms, identity resolution, audience segmentation, and cross-channel activation.
- Knowledge of Braze, Salesforce Marketing Cloud, and other marketing automation and campaign orchestration platforms.
- Understanding of AdTech integrations, digital advertising, audience activation, and marketing measurement.
- Experience designing integrations using APIs, event-driven architectures, SDKs, webhooks, and batch/streaming data pipelines.
- Strong analytical and problem-solving skills, with the ability to break down complex requirements into practical architecture solutions.
- Demonstrated experience creating PoCs/PoVs, architecture blueprints, solution proposals, and client presentations.
- Excellent communication, stakeholder management, and technical storytelling skills.

Preferred Qualifications

- Adobe certifications in relevant Experience Cloud products.
- Experience with enterprise CDP implementations, real-time personalization, and cross-channel customer journey orchestration.
- Familiarity with cloud platforms such as Microsoft Azure, AWS, or Google Cloud.
- Understanding of data platforms such as Snowflake, Databricks, or equivalent technologies.
- Exposure to AI-driven personalization, marketing analytics, campaign optimization, and agentic AI use cases.
- Experience working in consulting, system integration, or enterprise digital transformation environments.

What Success Looks Like

- Designs robust, scalable, end-to-end Mar Tech architectures aligned with business objectives.
- Independently leads complex technical discovery and solution-design engagements.
- Develops compelling PoVs that demonstrate business value and technical feasibility.
- Connects analytics, personalization, CDP, campaign orchestration, consent, and AdTech into a cohesive ecosystem.
- Builds client confidence through robust architectural recommendations and clear communication.
- Enables measurable improvements in customer engagement, conversion, marketing effectiveness, and technology adoption.

📌 Martech Solution Architect (India)
🏢 GK HR Consulting India Private
📍 India