Job Description: Senior Digital Marketing Executive
Location: Noida
Experience: 3+ years
Employment Type: Full time
Key Responsibilities
Plan and execute digital marketing campaigns to generate leads and increase brand visibility.
Manage and optimize Google Ads and Meta Ads campaigns.
Monitor campaign budgets, cost per lead, conversions, and return on ad spend.
Oversee SEO, social media, email marketing, and content strategies.
Conduct keyword research, competitor analysis, and audience targeting.
Coordinate with content writers, designers, and video creators.
Track website and campaign performance using GA4 and reporting tools.
Prepare performance reports with actionable recommendations.
Requirements
Hands-on experience with Google Ads, Meta Ads Manager, GA4, and Google Search Console.
Solid understanding of SEO, SEM, lead generation, and conversion optimization.
Experience managing campaign budgets and delivering measurable results.
Valuable analytical, communication, and team coordination skills.