Own performance creative from insight to launch: spot the customer tension, find the angle, write the script and shape how it is filmed or designed. Work with founders, growth, creators and editors. You’ll have freedom to set creative direction, and responsibility for whether it works.
What you'll do
- Develop distinct hooks, concepts, offers and creator-led scripts for Meta and other paid channels.
- Write static ads, landing-page and lifecycle copy; give creators, editors and designers clear briefs.
- Talk to customers, study campaign data and turn objections and winning patterns into better variants.
- Deliver at least 10 scripts a day while keeping ideas sharp, varied and on-brand.
What we're looking for
- 2+ years writing performance creative for an Indian consumer company or high-volume growth team.
- Original writing craft built before relying on generative AI, with shipped work you personally wrote.
- Strong English and Hinglish, visual taste and instincts for hooks, psychology and conversion.
- Comfort moving fast, taking feedback and using CTR, CAC and conversion signals to improve work.
Experience at Meesho, Zomato, Blinkit, Jar or a comparable company is a solid plus.
What to expect
This is a high-output role, not a place to polish a few scripts for weeks. We test and iterate daily, and you’ll have meaningful ownership over concepts, execution and results.
📌 Creative Strategist (India)
🏢 PinnacleU
📍 India
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