Regional Sales Manager – TMT Steel Bars

Location: Coimbatore, Tamil Nadu
Territory: Coimbatore & Surrounding Districts
Experience: 9+ years
Industry: Steel / TMT / Construction Materials
Employment Type: Full-time
Compensation: Competitive salary based on experience

About the Role

We are looking for an experienced Regional Sales Manager – TMT Steel Bars with strong hands-on experience in TMT/Rebar sales, steel trading and dealer/distributor management.

The ideal candidate should have a strong understanding of the TMT market in Coimbatore and surrounding districts, established dealer/trader relationships, proven market-development capability and the ability to build and lead a field sales team.

This is a business-development and market-building role with responsibility for expanding the dealer network, driving sales, developing the territory and achieving revenue targets.

Key Responsibilities

- Develop and execute the sales strategy for TMT Steel Bars across Coimbatore and surrounding districts.
- Drive achievement of monthly, quarterly and annual sales targets.
- Develop and maintain strong relationships with dealers, distributors, steel traders and key market influencers.
- Identify and appoint new dealers/distributors and expand market coverage.
- Develop the company's TMT business through market trading and channel sales.
- Generate new business and strengthen sales through existing dealer networks.
- Monitor market prices, competitor activity, schemes, discounts and product movement.
- Handle pricing and commercial negotiations within company guidelines.
- Monitor dealer-wise sales, orders, stock movement and market demand.
- Ensure timely follow-up and collection of outstanding payments/receivables.




- Develop strong relationships with contractors, builders, engineers, architects and other relevant stakeholders where required.
- Identify new market opportunities and underpenetrated territories.
- Conduct regular market visits and provide management with market intelligence.
- Track competitor brands, pricing, dealer schemes and market developments.
- Prepare and submit regular sales, market and performance reports.
- Coordinate with production, dispatch, logistics and accounts teams to ensure smooth order execution and customer service.
- Build, recruit and develop the field sales team for the assigned territory.
- Set targets for team members, monitor performance and coach the team to achieve business objectives.
- Ensure high dealer satisfaction and strengthen long-term channel relationships.

Candidate Profile

Mandatory Requirements

- 9+ years of sales experience, with significant experience specifically in TMT/Rebar/Steel Bars.
- Direct experience in TMT steel bar sales and market trading.
- Strong experience handling dealers, distributors and steel traders.
- Proven experience in dealer-network development and market expansion.
- Strong understanding of the Coimbatore and surrounding TMT/steel market.
- Experience in achieving sales targets and managing business volumes.




- Strong negotiation and commercial skills.
- Experience handling collections/outstanding payments.
- Willingness to undertake extensive market travel within the assigned territory.
- Strong communication, relationship-management and leadership skills.

Preferred Background

Candidates currently working as:

- Regional Sales Manager – TMT/Steel
- Regional Sales Manager – Building Materials
- Sales Manager – TMT/Steel
- Area Sales Manager – TMT/Steel
- Zonal Sales Manager – Steel
- Territory Sales Manager – TMT/Steel
- Senior Sales Manager – Steel
- Dealer Development Manager – TMT/Steel

Candidates from TMT manufacturers, steel manufacturers, steel traders/distributors and established TMT dealership networks are encouraged to apply.

Key Success Measures

The selected candidate will be expected to build and grow the territory through:

Sales Growth | Dealer Network Expansion | Market Coverage | Collections | New Business | Team Building | Dealer Retention | Market Intelligence

Education

Graduate degree preferred.

Why Join Us?

- Opportunity to take ownership of a growing TMT business territory.
- Significant responsibility for market development and dealer-network expansion.
- Chance to build and lead the regional sales team.
- Performance-driven role with scope for professional and financial growth.

Interested candidates with strong TMT/Rebar sales and dealer-trading experience are encouraged to apply.

Job Type: Full-time

Pay: From ₹50,000.00 per month

Benefits:

- Leave encashment
- Provident Fund

Experience:

- B2B sales: 6 years (Preferred)
- Steel Industry: 6 years (Required)

Work Location: In person

📌 Business Development Manager – TMT Bars (Coimbatore)
🏢 Sanjay Technologies
📍 Coimbatore