Company: Dash Care
Location: Work-From-Office
Job Type: Full-time
About Us:
Dash Care is a Men’s Wellness Startup focused on improving confidence and wellbeing for men through doctor-guided lifestyle & wellness programs. We help individuals enhance their personal wellness journey with science-backed guidance, empathy, and privacy.
Role Overview:
We are looking for a Meta Ads Performance Marketer who has hands-on experience in scaling D2C/E-Commerce campaigns. You will work on driving leads, conversions, and revenue through strategic paid campaigns, landing pages, funnels, and analytics.
Responsibilities:
- Plan, launch & optimize Meta (Facebook/Instagram) ad campaigns
- Manage end-to-end performance funnels: Ad → Landing Page → Form → Conversion
- Conduct A/B tests for copies, creatives, targeting & placements
- Manage budget allocation with clear ROI & CAC goals
- Work closely with our content & creative team to develop conversion-focused campaigns
- Analyze metrics using Meta Ads Manager, Google Analytics, and CRM dashboards
Requirements:
- 1–4 years experience in Performance Marketing (Meta ads mandatory)
- Experience in D2C / E-Commerce lead or sales campaigns
- Solid understanding of CPL, CAC, ROAS, audience segmentation & remarketing
- Ability to scale campaigns sustainably while maintaining profitability
- Experience in wellness / healthcare / lifestyle categories is a plus
What We Offer:
- Salary: ₹10,000 – ₹30,000/month (Negotiable based on skill)
- Start-up growth culture & direct founder-level mentorship
- Creative freedom + result-based growth path
- Opportunity to work in a high-demand, high-impact domain