# Hiring: Hospital Marketing Executive – Healthcare Marketing **Company:** Lancet Laparoscopy Centre **Location:** Visakhapatnam, Andhra Pradesh **Job Type:** Full-time | Field Marketing & Business Development **Salary:** ₹20,000–₹35,000 per month + performance incentives (depending on experience) ## About Us Lancet Laparoscopy Centre is a specialised surgical centre in Visakhapatnam providing advanced laparoscopic, gastrointestinal, colorectal, hernia, gallbladder, bariatric and laser surgical services. We are looking for an energetic, ambitious and target-driven **Hospital Marketing Executive** who can strengthen our presence across Visakhapatnam and surrounding areas, develop professional referral relationships and generate genuine patient enquiries and consultations. ## Key Responsibilities - Develop and execute hospital marketing plans to increase surgical outpatient consultations and eligible surgery volumes. - Build and maintain professional relationships with general practitioners, physicians, clinics, diagnostic centres and other healthcare providers. - Conduct regular field visits across Visakhapatnam, Gajuwaka, Madhurawada, Vizianagaram and nearby areas. - Promote awareness of our laparoscopic, gastroenterology, hernia, gallbladder, colorectal, laser and weight-loss services. - Coordinate health awareness programmes, medical education activities and community outreach. - Generate qualified patient enquiries through ethical marketing and business development. - Coordinate with reception and appointment teams to improve enquiry-to-consultation conversion. - Maintain daily field-visit records, lead reports and weekly performance updates. - Analyse competitor activity and identify opportunities for hospital growth. - Work closely with management to achieve monthly OP and business development targets.



## Performance Expectations The selected candidate will be responsible for measurable business development outcomes, including: - Increasing qualified surgical patient enquiries. - Improving the number of new surgical OP consultations. - Developing an active network of referring healthcare professionals. - Increasing awareness of Lancet Laparoscopy Centre across target locations. - Supporting the hospital's growth objective of **60 surgeries per month**, while maintaining ethical marketing practices and clinical independence. Performance will be assessed through verified field activities, genuine enquiries, attended consultations, referral relationship development and patient experience. ## Candidate Requirements - Graduate in any discipline; MBA in Marketing or Healthcare Management preferred. - Freshers with strong communication and field marketing abilities may apply. - Experience in hospital marketing, healthcare business development, diagnostics or medical services is an advantage. - Good communication skills in Telugu and English; Hindi is an added advantage. - Strong interpersonal, networking and relationship-building skills. - Willingness to travel locally and conduct regular field visits. - Ability to work independently, follow up consistently and meet measurable targets. - Basic knowledge of Excel, Google Sheets and CRM reporting preferred. - Two-wheeler and valid driving licence preferred.



## What We Offer - Competitive fixed salary based on experience. - Performance-linked incentives based on transparent, ethical KPIs. - Opportunity to work with an established specialist surgical centre. - Growth opportunities opportunities into Senior Marketing Executive and Marketing Manager positions. - Training in healthcare services, patient communication and hospital business development. ## How to Apply Apply through Indeed with your updated resume. **Preferred candidates:** Individuals with experience in hospital field marketing or strong local healthcare networks in Visakhapatnam. **Join us and contribute to building one of Visakhapatnam's leading specialist surgical centres.** ### My recommendation for the recruitment package To attract candidates who can contribute meaningfully toward your 60-surgeries-per-month goal, I suggest the following compensation structure as a starting point, not as a verified local salary benchmark. | Candidate | Suggested monthly fixed salary | | -------------------------------------- | ------------------------------ | | Fresher with good communication skills | ₹15,000–₹20,000 | | 1–3 years healthcare marketing | ₹20,000–₹28,000 | | 3–5+ years hospital marketing | ₹28,000–₹40,000 | Offer an additional ₹3,000–₹10,000 monthly incentive linked to verified, ethical performance metrics. Avoid incentives for patient referrals, unnecessary procedures or surgery conversion. One important hiring decision: For your hospital's growth target, I would favour a candidate with 2–5 years of local hospital field marketing experience over an inexperienced fresher as your first hire. Freshers can subsequently support field visits and outreach.

Pay: ₹12,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Marketing Manager (Visakhapatnam)
🏢 Lancet laparoscopic center
📍 Visakhapatnam