Designation: Marketing Manager – Food & Beverages
Department: Marketing
Reports To: Management / Director

Key Responsibilities

- Marketing Strategy: Develop and implement marketing strategies to increase brand awareness, customer acquisition, and sales across F&B; products and outlets.
- Sales Growth: Plan and execute marketing campaigns to achieve sales targets, increase market share, and drive business growth.
- Brand Management: Build and strengthen the company's brands through advertising, promotions, digital marketing, and on-ground activities.
- Digital Marketing: Oversee social media, online advertising, influencer collaborations, content planning, and digital campaigns.
- Market Research: Analyze market trends, customer preferences, competitor activities, and industry developments to identify new business opportunities.
- Campaign Management: Plan and execute promotional campaigns, product launches, seasonal offers, and customer engagement initiatives.
- Budget Management: Prepare and manage marketing budgets, monitor campaign expenditure, and measure return on investment (ROI).
- Distribution & Channel Marketing: Work with the sales team to support distributors, retailers, channel partners, and outlet-level promotions.
- Team Leadership: Lead and coordinate the marketing team, agencies, designers, and external vendors to ensure timely execution of marketing plans.
- Performance Monitoring: Track sales growth,



campaign performance, customer acquisition, brand visibility, and other key marketing metrics.
- Cross-Functional Coordination: Work closely with sales, operations, production, and management teams to align marketing activities with business objectives.
- Reporting: Prepare regular reports on marketing performance, campaign results, budgets, and future growth strategies.

Required Qualifications & Experience

- Bachelor's degree in Marketing, Business Administration, or a related field; an MBA in Marketing is preferred.
- 5–8 years of relevant marketing experience, preferably in the food and beverage industry.
- Experience in brand management, sales-driven marketing, product launches, and campaign management.
- Robust understanding of both digital and traditional marketing.
- Proven experience managing marketing budgets and leading teams.
- Strong analytical, communication, negotiation, and leadership skills.

Key Performance Indicators (KPIs)

- Revenue and sales growth.
- Market share and brand awareness.
- Marketing campaign ROI.
- Customer acquisition and retention.
- New product launch performance.
- Marketing budget efficiency.
- Distribution and channel marketing effectiveness.
- Achievement of marketing objectives and timelines.

Pay: ₹25,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Marketing Manager (Panaji)
🏢 Team24 Foods and Beverages
📍 Panaji