Designation: Marketing Manager
Location: Chennai, Tamil Nadu
Department: Marketing
Employment Type: Full-Time
Experience: 5+ Years

Role Summary

We are looking for an experienced Marketing Manager to lead end-to-end marketing activities across Digital, Offline, Retail, Trade, Brand and Events. The candidate will be responsible for strengthening brand visibility, driving customer engagement, supporting sales growth and executing integrated marketing campaigns.

Key Responsibilities

- Develop and execute comprehensive marketing strategies covering Digital, Offline, Retail, Trade and Brand Marketing.
- Manage digital campaigns across Social Media, Google, Meta, YouTube, SEO, SEM, Email and WhatsApp.
- Plan and execute offline campaigns including Outdoor Advertising, Print Media, Local Promotions, Hoardings, Banners and other branding activities.
- Drive retail showroom marketing, in-store branding, POSM, product displays, merchandising and visibility.
- Plan and execute product launches, dealer meets, exhibitions, roadshows, showroom events and customer engagement activities.
- Coordinate with Sales teams on dealer promotions, channel marketing, market activations and business-support campaigns.
- Manage marketing content, creatives, videos, promotional materials and brand communication.
- Monitor competitor activities, market trends, pricing, promotions and new product launches.
- Manage marketing agencies, vendors, media partners, budgets and campaign execution.
- Track campaign performance, digital engagement, lead generation,



marketing ROI and prepare regular MIS reports.
- Work closely with Sales, Operations and Senior Management to align marketing activities with business objectives.

Candidate Requirements

- Minimum 5 years of relevant marketing experience.
- Prior Retail Showroom Marketing experience is mandatory.
- Proven experience in both Digital and Offline Marketing.
- Experience in Consumer Electronics, Mobile, Technology, Retail or Distribution preferred.
- Robust knowledge of retail promotions, brand visibility, campaign management and customer engagement.
- Experience handling marketing agencies, vendors and budgets.
- Good communication, presentation, analytical and coordination skills.
- Proficiency in MS Office, Excel and marketing analytics tools.
- Willingness to travel across Tamil Nadu.

Key Performance Indicators (KPIs)

- Digital and offline campaign performance
- Retail showroom visibility and execution
- Brand awareness and customer engagement
- Lead generation and campaign ROI
- Marketing budget utilization
- Event and promotional activity execution
- Sales and business support
- Competitor and market intelligence

Core Competencies: 360° Marketing | Digital Marketing | Offline Marketing | Retail Showroom Marketing | Brand Management | Trade Marketing | Campaign Management | Events & Activations | Media Planning | Agency Management | Budget Control | Marketing Analytics

Interested share the resume to [email protected]

Pay: ₹35,000.00 - ₹45,000.00 per month

Work Location: In person

📌 Marketing Manager (Chennai)
🏢 Alps Digital Devices
📍 Chennai