Role Overview

Job Title: Marketing Executive

LocationRegional Office, Malleshwaram, Bengaluru (Extensive Field Travel)

Experience0 – 4 Years (Freshers Welcome)

Employment Type: Full-Time, On-Roll

Department: Marketing & Business Development

Mandatory Requirement

Own Two-Wheeler (Bike/Scooter) with a valid Driving License

Compensation: Fixed Monthly CTC + Performance Incentives

2. Job Purpose

The Marketing Executive is responsible for driving brand awareness, executing on-ground BTL (Below-The-Line) promotional campaigns, and generating walk-in leads across designated territories in Bengaluru. This is a high-visibility, 100% on-field role requiring proactive customer engagement, community outreach, and daily travel across residential societies, corporate hubs, commercial associations, and local event spaces.

3. Key Responsibilities

A. On-Ground Lead Generation & Direct Outreach

- Conduct daily field visits across assigned local territories to identify and engage prospective customers.
- Pitch promotional schemes, loyalty programs, seasonal campaigns, and showroom offers face-to-face.
- Collect and qualify customer contact details, logging leads into the company CRM/mobile tracking app.
- Achieve daily, weekly, and monthly customer reach and qualified lead-generation targets.

B. BTL Activations & Event Execution

- Organize and execute field marketing activations, including kiosk setups, residential apartment (RWA) roadshows, corporate desk activations, and festive pop-ups.
- Distribute promotional materials (pamphlets, brochures, catalogs, and event invites) in high-footfall catchment areas.




- Coordinate logistics for canopy/kiosk setups, banners, standees, and display materials in office.

C. Institutional & Community Tie-Ups

- Identify and connect with Resident Welfare Associations (RWAs), local clubs, ladies' circles, kitty groups, and corporate HR teams for promotional tie-ups.
- Secure permissions for conducting promotional events, special discount drives, or festive showcases within gated communities and corporate campuses.
- Build and nurture long-term relationships with local influencers, event organizers, and community representatives.

D. Market Intelligence & Competitor Tracking

- Gather on-the-ground intelligence on competitor marketing activities, festive schemes, pricing strategies, and local retail promotions.
- Collect customer feedback regarding brand perception, campaign appeal, and regional demand trends.

E. Daily Field Reporting & Administration

- Complete daily check-in and check-out via the field-tracking mobile application.
- Submit structured Daily Activity Reports (DAR) detailing route covered, number of counter visits/customer interactions, leads captured, and fuel logs.
- Coordinate with the showroom customer-relationship and tele-calling teams for follow-up conversions.

4. Mandatory Candidate Profile

- Two-Wheeler Ownership:



Must own a reliable bike or scooter in good working condition.
- Documentation: Must possess a valid Indian Driving License, active RC book, and valid two-wheeler vehicle insurance.
- Territory Familiarity: Strong geographical knowledge of Bengaluru localities, commercial hubs, and residential layouts.
- Mobility & Physical Stamina: Ready and willing to travel 40–70 km daily within the city across diverse weather conditions.

5. Qualifications & Experience Criteria

- Educational Background:
- Higher Secondary (10+2 / PUC) / Any Bachelor’s Degree (B.Com, BBA, BA, B.Sc, etc.).
- Freshers with high energy, confidence, and strong communication skills are encouraged to apply.
- Prior Experience (if applicable):
- 1 to 4 years in field sales, direct marketing, FMCG distribution, retail lead generation, telecom sales, BFSI field acquisition, or event operations.

6. Required Skills & Competencies

Communication & Pitching: Clear, persuasive verbal communication; confident in approaching strangers and delivering product pitches.

Language Proficiency: Fluent in Kannada (essential for local field interaction) along with working knowledge of English and/or Hindi.

Resilience & Drive: Self-motivated attitude capable of meeting daily field visit quotas and overcoming objections.

Basic Digital Literacy: Comfort using smartphones, Google Maps, WhatsApp Business, and field-reporting mobile apps.

Pay: Up to ₹25,000.00 per month

Benefits:

- Food provided
- Health insurance
- Leave encashment
- Provident Fund

Work Location: In person

📌 MARKETING EXECUTIVE (Bengaluru)
🏢 Regal Jewellers
📍 Bengaluru