KEY RESPONSIBILITIES

1. Marketing Strategy & Business Development

- Develop and implement the company's overall Domestic and International Marketing Strategy.
- Identify current markets, business opportunities, customer segments and potential clients.
- Develop annual marketing and sales plans with clearly defined revenue and business targets.
- Establish a strong pipeline of new projects and prospective customers.
- Develop strategies for increasing the company's market share in the Furniture, Interior and Hospitality sectors.
- Build long-term relationships with key decision-makers, promoters, procurement heads and senior management of client organizations.
- Monitor market trends, competitor activities, pricing and customer requirements.

2. Domestic Market Development

Develop business across major Indian markets including:

- Mumbai
- Delhi NCR
- Bengaluru
- Hyderabad
- Chennai
- Pune
- Ahmedabad
- Jaipur
- Chandigarh
- Goa
- Kolkata
- Other emerging markets

The candidate will be responsible for developing business with:

- Luxury Hotels & Resorts
- Hospitality Groups
- Architects
- Interior Designers
- Real Estate Developers
- Corporate Houses
- Retail Chains
- Premium Residential Projects
- Commercial Projects
- Institutional Buyers
- Government / PSU Projects
- Procurement Companies
- Dealers & Distributors

3. Export Business Development

- Develop and expand the company's international export business.
- Identify potential overseas customers, importers, distributors, retailers and project buyers.
- Develop business opportunities in markets such as USA, Canada, UK, Europe, Middle East, Australia and other suitable international markets.
- Generate enquiries from international buyers and convert them into confirmed orders.
- Develop relationships with overseas architects, designers, sourcing companies, importers and furniture retailers.
- Coordinate with production, costing, design, quality and logistics teams to ensure export orders are commercially and technically feasible.
- Participate in international furniture and interior exhibitions, trade fairs and buyer-seller meets.
- Develop an effective database of international customers and continuously expand the export client base.

4. Hospitality & Project Sales

Strong focus should be given to developing large-value project business.

The candidate will be responsible for developing relationships with:

- Hotel Groups
- Resort Developers
- Hospitality Consultants




- Architects
- Interior Designers
- Project Management Consultants
- Procurement Agencies
- Luxury Villa Developers
- Corporate Project Owners

The candidate should be capable of independently handling the complete sales cycle:

Lead Generation → Client Meeting → Requirement Understanding → Design Coordination → Costing → Quotation → Negotiation → Order Confirmation → Production Coordination → Dispatch / Installation → Payment Collection → Repeat Business

5. Architect & Interior Designer Network

- Develop a strong network of leading architects and interior designers.
- Conduct regular meetings and presentations with design firms.
- Introduce the company's furniture and interior product range.
- Generate specifications and project opportunities through architects and designers.
- Ensure the company's products are considered during the design and procurement stages.
- Develop long-term relationships with key design influencers.

6. Corporate & Institutional Business

- Identify major corporate organizations requiring furniture and interior solutions.
- Develop relationships with purchase heads, facility managers, project heads and senior management.
- Generate large institutional and corporate orders.
- Negotiate commercial terms while maintaining targeted margins.
- Develop repeat business from existing corporate customers.

7. Dealer & Distribution Network

Where applicable, develop and manage:

- Dealers
- Distributors
- Showrooms
- Sales Representatives
- Channel Partners
- Regional Business Associates

The candidate should develop a commercially viable channel strategy for different territories.

8. Brand Development

- Strengthen the company's positioning as a premium Furniture & Interior Solutions Brand.
- Develop appropriate marketing strategies for different customer segments.
- Coordinate with the design and marketing team for:
- Product catalogues
- Presentations
- Product launches
- Corporate profiles
- Digital marketing material
- Exhibition displays
- Samples and mock-ups




- Ensure consistent communication of the company's quality, design capability, manufacturing strength and project execution capability.

9. Exhibition & Trade Fair Management

The candidate will be responsible for identifying and participating in relevant:

- Domestic Furniture Exhibitions
- International Furniture Exhibitions
- Hospitality Exhibitions
- Interior Design Exhibitions
- Export Promotion Events
- Buyer-Seller Meets

Responsibilities will include:

- Exhibition selection
- Budget planning
- Stall planning
- Product selection
- Customer invitations
- Lead generation
- Lead follow-up
- Conversion of exhibition enquiries into business

10. Sales Team Leadership

- Build, manage and motivate the Marketing & Business Development team.
- Set individual and team-wise targets.
- Monitor sales performance and conversion ratios.
- Conduct regular review meetings.
- Develop an effective CRM and lead-tracking system.
- Train team members in client handling, negotiation and project sales.
- Ensure systematic follow-up of all enquiries and opportunities.

11. Coordination with Internal Departments

The candidate must work closely with:

- Design Team
- Product Development
- Production
- Purchase
- Costing
- Quality Control
- Project Management
- Logistics
- Accounts & Finance
- Senior Management

The candidate should ensure that commitments made to clients are commercially and technically achievable before confirming orders.

12. Pricing & Commercial Negotiation

- Understand product costing, margins, logistics and project economics.
- Participate in major commercial negotiations.
- Ensure quotations are competitive while protecting company margins.
- Review market pricing and competitor pricing.
- Assist management in developing pricing strategies for different markets.
- Negotiate payment terms, delivery schedules and commercial conditions with customers.

13. Customer Relationship Management

- Maintain excellent relationships with key customers.
- Personally handle major and strategic accounts.
- Conduct regular customer visits.
- Understand customer satisfaction and project issues.
- Resolve commercial and service-related issues in coordination with internal teams.
- Develop existing customers into long-term and repeat business accounts.

Education:

- Master's (Preferred)

Experience:

- 12years: 10 years (Preferred)

Work Location: In person

📌 General Manager - Marketing (Gandhidham)
🏢 Sujan Carnival Furniture
📍 Gandhidham