Job Overview

We are looking for an experienced and relationship-driven Agency & Partnerships Development Manager to build new business channels through agency partnerships, referral networks, white-label arrangements, outsourcing opportunities, and strategic business relationships.

In this role, you will identify and connect with digital marketing agencies, web development companies, software companies, consultants, freelancers, and other potential business partners who may need reliable service delivery support or have opportunities to refer clients.

You will be responsible for developing partner relationships, presenting our services and collaboration models, negotiating commercial arrangements, and building partnerships that generate recurring business, qualified referrals, and long-term revenue opportunities.

The ideal candidate has experience in agency partnerships, channel sales, referral business development, white-label services, or B2B service sales and is confident communicating with agency founders, business owners, consultants, and senior decision-makers.

This position is intended for experienced candidates and is not open to freshers.

Key Responsibilities1. Agency & Partner Acquisition

- Identify and approach digital marketing agencies, advertising agencies, web development companies, software companies, IT service providers, consultants, freelancers, and other potential partners.
- Research businesses that may need white-label services, outsourcing support, or a reliable delivery partner.
- Build a pipeline of prospective agency partners, referral sources, and channel partners.
- Connect with agency founders, business owners, consultants, and senior decision-makers through suitable business development channels.
- Identify potential partners whose client base and service requirements align with our capabilities.

2. White-Label & Outsourcing Business Development

- Develop white-label partnerships with agencies that require services delivered under their own brand.
- Identify outsourcing opportunities with web development companies, software companies, consultants, and other B2B service providers.
- Present our company capabilities, service offerings, case studies, and white-label delivery models.
- Understand partner requirements, expected service standards, project scope, pricing expectations, and collaboration preferences.
- Explore opportunities for recurring projects, ongoing service delivery, and long-term outsourcing arrangements.
- Build partnerships that create sustainable business opportunities for both parties.

3. Referral & Channel Partner Development

- Develop referral relationships with consultants, freelancers, agencies, and complementary service providers.
- Identify partners who regularly interact with businesses that may need digital marketing, website development, or related services.
- Present referral and collaboration models to potential partners.
- Establish clear communication regarding lead referrals, service requirements, commercial terms, and next steps.
- Maintain regular contact with referral partners to encourage repeat introductions and ongoing collaboration.




- Identify opportunities to expand existing partner relationships and increase business generated through referral channels.

4. Partner Meetings & Relationship Management

- Conduct meetings, introductory calls, follow-ups, and commercial discussions with potential partners.
- Understand partner business models, target clients, service gaps, and outsourcing requirements.
- Present suitable services and collaboration opportunities based on partner needs.
- Build trust through professional communication, consistent follow-up, and a partnership-focused approach.
- Address questions, handle objections, and negotiate mutually beneficial commercial arrangements.
- Develop long-term relationships with agency owners, consultants, and channel partners.

5. Proposals, Pricing & Commercial Coordination

- Prepare or coordinate proposals, quotations, pricing details, and partnership recommendations.
- Discuss service scope, deliverables, commercial terms, and potential collaboration structures.
- Coordinate with internal teams to confirm service capabilities, delivery requirements, and pricing where needed.
- Follow up on proposals and move promising opportunities toward agreement.
- Help establish clear expectations before partner-generated projects begin.
- Support the development of repeatable partnership models that can generate ongoing business.

6. Partner Pipeline & Business Reporting

- Maintain accurate records of partner contacts, discussions, opportunities, proposals, and follow-up activities.
- Track partner acquisition, active relationships, referrals received, and business generated.
- Update CRM software, spreadsheets, or internal business development systems.
- Monitor the progress of partnership opportunities and identify the next steps required.
- Report on successful partnerships, recurring opportunities, and potential areas for growth.
- Coordinate with internal teams to support smooth execution and handover of partner-generated projects.

Experience Requirements

Minimum 2+ years of relevant experience is preferred in one or more of the following areas:

- Agency Development
- Strategic Partnerships or Partner Development
- Channel Sales or Channel Development
- Referral Business Development
- White-Label Sales and Partnerships
- B2B Business Development
- IT Services or Software Sales
- Digital Marketing Agency Business Development
- Web Development or SaaS Business Development
- Outsourcing Business Development

Candidates with demonstrated experience acquiring business partners, developing referral channels, negotiating commercial arrangements, or generating recurring B2B business will be preferred.

Skills & Qualifications

- Strong business development and relationship management skills.
- Experience identifying, approaching, and developing agency or channel partners.
- Understanding of white-label services, outsourcing models,



referral partnerships, or recurring B2B business.
- Confidence communicating with business owners, agency founders, consultants, and senior decision-makers.
- Strong verbal and written communication skills.
- Ability to present company services, case studies, and collaboration models professionally.
- Experience conducting business meetings, follow-ups, and commercial discussions.
- Negotiation skills and the ability to develop mutually beneficial partnerships.
- Ability to coordinate proposals, pricing, and partnership arrangements.
- Strong follow-up, organization, and opportunity management skills.
- Familiarity with CRM systems, spreadsheets, or business development tracking tools.
- A proactive approach to partner acquisition and long-term revenue development.

Experience in digital marketing, IT services, software development, web development, SaaS, or other B2B service businesses will be an advantage.

Who Can Apply?

This chance is suitable for experienced professionals who:

- Have at least 2 years of relevant experience in partnerships, agency development, channel sales, referral business, or B2B business development.
- Have experience developing relationships with agencies, consultants, freelancers, or other business partners.
- Understand white-label services, outsourcing opportunities, or referral-based business models.
- Are comfortable approaching business owners and senior decision-makers.
- Can negotiate commercial terms and develop long-term business relationships.
- Have a track record of generating business opportunities through partnerships, referrals, or channel relationships.
- Want to build recurring business channels rather than focus only on one-time sales.

Freshers are not eligible for this role. Candidates with relevant professional experience and a strong understanding of partnership-led business development are encouraged to apply.

Key Skills & Search Keywords

Agency Development Manager · Partnerships Manager · Partner Development · Channel Sales Manager · Business Development Manager · Strategic Partnerships · Referral Business Development · White-Label Sales · White-Label Partnerships · Channel Development · Partner Acquisition · Agency Partnerships · Outsourcing Business Development · B2B Sales · B2B Business Development · Relationship Management · Digital Marketing Partnerships · IT Services Sales · Web Development Partnerships · SaaS Partnerships · Commercial Negotiation · Proposal Management · Recurring Revenue · CRM Management

Apply Now

If you have experience building agency partnerships, developing referral channels, and generating recurring B2B business, we would like to hear from you.

Join us to develop strategic relationships, expand our partner network, and create sustainable business opportunities through white-label services, outsourcing, and referral partnerships

Pay: ₹20,000.00 - ₹40,000.00 per month

Benefits:

- Cell phone reimbursement
- Health insurance
- Provident Fund

Ability to commute/relocate:

- Anand Vihar, Delhi, Delhi: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person

📌 Agency & Referral Development Manager (Anand Vihar)
🏢 Web5G Technology
📍 Anand Vihar