Position Overview:

We are looking for a creative and result-driven Social Media Executive to manage and grow our brand presence across social media platforms. The candidate will be responsible for content planning, posting, engagement, performance tracking, and co-ordinating with internal teams to ensure brand consistency and lead generation.

Key Responsibilities:

Content & Planning

- Create and execute monthly social media content calendars
- Develop engaging content (posts, reels, stories, captions) aligned with brand guidelines
- Coordinate with doctors, therapists, and clinics for treatment and product-based content
- Plan campaigns for offers, launches, festivals, and events.
- Design clinic activation Lits, in clinic branding and sample visibility tools.
- Develop marketing collaterals (flyers, standees, digital assets) tailored for clients.

Platform Management

- Manage social media platforms: Instagram, Facebook, LinkedIn, YouTube
- Ensure daily posting and timely responses to comments and messages
- Maintain a consistent brand voice and visual identity

Performance & Analytics

- Track performance metrics like marketing ROI, Campaign performance and engagement metrics. (reach, engagement, leads, conversions)
- Share weekly and monthly performance reports and Dashboards for management review.




- Suggest improvements based on analytics and trends for campaign performance and resource allocation.

Collaboration & Coordination

- Coordinate with designers, videographers, influencers, and marketing/PR agencies
- Work closely with branch teams to capture real-time content
- Support paid ad campaigns with organic content strategies

Product Launches and Events :

- Plan and execute brand and product launch campaigns from pre-launch buzz to post launch engagement.
- Organize doctors meets, CMEs, KOL sessions and national showcase events.
- Coordinate logistics, communication and event ROI tracking
- Travel for brand representation at selected national events, exhibitions and conferences as required.

Compliance & Brand Safety

- Ensure content complies with medical/aesthetic advertising guidelines
- Maintain confidentiality of client data and brand information
- Develop and execute the overall marketing strategy aligned with Glow sales and brand positioning.
- Build and manage the brand identity and our partner brands in India.
- Collaborate with international brands items to ensure global brand consistency
- Create and maintain the brand guideline manual for internal and partner use.

Job Type: Full time

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

- Health insurance
- Provident Fund

Work Location: In person

📌 Social Media Executive (Banjara Hills)
🏢 Glow Aesthetic
📍 Banjara Hills