- Handle end-to-end paid advertising activities for business campaigns.
- Set up and manage Google Search Ads, Display Ads, YouTube Ads, and Meta advertising campaigns.
- Identify relevant keywords, customer segments, and potential audiences.
- Develop campaign strategies based on business goals and target markets.
- Manage advertising accounts, budgets, bidding, and campaign performance.
- Analyze leads, traffic quality, and conversion data to improve campaign results.
- Identify underperforming campaigns and implement corrective strategies.
- Work on landing page optimization and conversion-focused marketing.
- Manage remarketing and retargeting activities.
- Conduct competitor research and identify new advertising opportunities.
- Coordinate with the content and creative teams for ad creatives and promotional campaigns.
- Maintain campaign performance reports and provide improvement recommendations.
Candidate Requirements
- 1–3 years of hands-on experience in PPC and paid advertising.
- Practical expertise in Google Ads and Meta Business Suite.
- Experience in managing advertising budgets and lead-generation campaigns.
- Understanding of conversion funnels, bidding models, and audience targeting.
- Knowledge of Google Analytics, conversion tracking, and Meta Pixel.
- Ability to independently manage multiple campaigns.
- Solid analytical thinking with a result-oriented approach.