What are we looking for?

Role Purpose

Drive business strategy, distribution engagement, performance governance and operational excellence for the Defence Channel. Strengthen FC and DSA engagement, ensure effective incentive and contest management, drive customer quality initiatives, and enable business growth through structured planning, data-driven insights and cross-functional execution.

What does the job entail?

Key Responsibilities

1. Business Strategy & Planning

- Support annual and monthly business planning, target setting and performance reviews.

- Design tactical contests, incentive programmes and distribution engagement initiatives aligned with channel objectives.

- Analyse business performance, productivity trends and distribution levers to identify growth opportunities.

- Translate strategic priorities into actionable initiatives with timelines and measurable outcomes.

2. Incentive & Contest Management

- Own end-to-end incentive validation, governance and fulfilment.

- Ensure timely, accurate and error-free incentive processing and payout coordination.

- Manage contest qualification tracking, validation and fulfilment.

- Analyse contest effectiveness, participation and qualification trends; recommend improvements.





- Establish controls to minimise discrepancies and escalations.

Work Experience

- Graduate; MBA preferred.

- 8–12 years in life insurance, preferably business strategy, sales operations, distribution management or business enablement.

- Experience in incentive and contest management, business planning, performance analytics and stakeholder coordination.

- Understanding of life insurance distribution, customer quality and operational processes.

- Proficiency in MS Excel, PowerPoint and reporting tools.

Essential Qualification

- Graduate; MBA preferred.

- 8–12 years in life insurance, preferably business strategy, sales operations, distribution management or business enablement.

- Experience in incentive and contest management, business planning, performance analytics and stakeholder coordination.

- Understanding of life insurance distribution, customer quality and operational processes.

- Proficiency in MS Excel, PowerPoint and reporting tools.

Preferred Skills

Core Competencies

Strategic thinking • Data-driven decision-making • Programme management • Incentive governance • Stakeholder influencing • Analytical problem-solving • Process excellence • Communication

📌 Chief Manager - Direct Sales (Mumbai)
🏢 HDFC Life
📍 Mumbai