Job Summary

Role Overview

The Web Analytics Lead will drive digital analytics strategy, implementation, and optimization for an insurance organization. The role requires expertise in GA4, Adobe Analytics, Adobe Customer Journey Analytics (CJA), Adobe Experience Platform (AEP), Google Tag Manager (GTM), OneTrust, Looker Studio, and Mouseflow to deliver actionable insights, improve customer journeys, and optimize digital performance.

Key Responsibilities

Key Responsibilities

- Define and execute web analytics and measurement strategies aligned to business goals.
- Manage implementations of GA4, Adobe Analytics, CJA, AEP, and GTM ensuring accurate data collection and governance.
- Implement and maintain OneTrust consent management solutions and privacy-compliant tracking.
- Analyze customer behavior, campaign performance, and omnichannel journeys to identify optimization opportunities.
- Create dashboards and reports in Looker Studio and analytics platforms for stakeholder reporting.
- Utilize Mouseflow for session replay, heatmaps, and funnel analysis to improve user experience and conversions.
- Support CRO initiatives, A/B testing, and personalization programs.
- Collaborate with Marketing, Product, UX, and Technology teams to deliver data-driven recommendations.

Skill Requirements

Required Skills

Skill





Required (Yes/No)

Rating (1-5)

Web Analytics

Yes

5

GA4 Implementation Expertise

Yes

4

Adobe Analytics

Yes

5

Adobe Customer Journey Analytics (CJA)

Yes

4

Adobe Experience Platform (AEP)

Yes

4

Google Tag Manager (GTM)

Yes

5

OneTrust Implementation & Consent Management

Yes

4

Mouseflow Analytics & Session Replay

Yes

4

Insurance Domain Knowledge

Yes

4

Omnichannel Analytics Integration

Yes

4

Looker Studio Dashboarding & Reporting

Yes

4

Conversion Rate Optimization (CRO)

Yes

4

A/B Testing & Experimentation

Yes

4

Data Analysis & Business Insights

Yes

5

Tag Management & Tracking Strategy

Yes

5

Stakeholder Management & Communication

Yes

4

Must Have Skill

Adobe Analytics,Adobe Experience Platform,Google Analytics,Looker Studio,OneTrust

Good to Have Skill

Other Requirements

Qualifications

- Bachelor's degree in Analytics, Marketing, Computer Science, or related field.
- 6-10 years of experience in Digital/Web Analytics.
- Solid hands-on experience with GA4, Adobe Analytics, CJA, AEP, GTM, OneTrust, Looker Studio, and Mouseflow.
- Experience in the Insurance domain preferred.
- Excellent analytical, problem-solving, and stakeholder management skills.

📌 Senior Technical Lead (India)
🏢 HCLTech
📍 India