Department: Marketing
Employment Type: Full-time
Experience: 3+ Years

Job Overview

We are looking for a data-driven Marketing Analytics Specialist (MIS & GenAI) who can manage marketing data, develop automated reporting systems, and generate actionable business insights. The ideal candidate should have robust expertise in Marketing MIS, data analytics, dashboard development, and hands-on experience using Generative AI tools to streamline reporting and analytical processes.

The role involves consolidating data from multiple marketing channels, building interactive dashboards, automating performance reports, and translating complex data into meaningful insights to support strategic decision-making.

Key Responsibilities

- Marketing MIS & Performance Reporting: Develop, maintain, and manage daily, weekly, and monthly marketing MIS reports to track key performance indicators (KPIs), including CAC, ROAS, LTV, lead generation, conversion rates, and campaign performance.
- Dashboard Development & Automation: Design, develop, and maintain interactive marketing dashboards using BI tools and Generative AI to automate reporting, data visualization, and performance tracking.
- Data Integration & Management: Collect, clean, validate, and consolidate data from multiple sources, including CRM platforms, Google Analytics 4 (GA4), and digital advertising platforms.
- GenAI-Powered Analytics: Leverage Generative AI tools such as ChatGPT, Claude, and Microsoft Copilot for data analysis, report generation, insight extraction, and analytical workflow automation.
- Performance Analysis & Insights: Identify performance trends, anomalies, gaps, and opportunities across marketing campaigns. Translate findings into actionable recommendations and executive-level summaries.
- Reporting Process Automation: Reduce manual reporting efforts by developing automated workflows using AI prompting, SQL, Python, and other relevant automation tools.
- Management Reporting: Present data-backed insights, performance summaries,



and recommendations to management to support marketing strategy and business decisions.

Required Qualifications & Skills

- Experience: Minimum 3 years of experience in Marketing Analytics, MIS Reporting, Business Analytics, or a related analytical role.
- Educational Qualification: Bachelor's degree in Marketing, Business Administration, Data Analytics, Information Systems, or a related discipline.
- Generative AI Expertise: Practical experience using AI tools such as ChatGPT, Claude, or Microsoft Copilot for data analysis, report automation, dashboard development, and script generation.
- BI & Data Analytics Tools: Proficiency in Power BI, Tableau, or Looker Studio, along with advanced MS Excel and working knowledge of SQL.
- Marketing Analytics Knowledge: Understanding of GA4, CRM analytics, digital advertising platforms, campaign performance metrics, and marketing attribution.
- Automation & Technical Skills: Familiarity with Python, AI-assisted coding, data integration, and workflow automation will be an added advantage.
- Analytical & Communication Skills: Strong analytical thinking, attention to detail, problem-solving abilities, and the ability to communicate complex data in a clear and actionable manner.

Preferred Candidate Profile

The ideal candidate should be comfortable working at the intersection of Marketing Analytics, MIS Reporting, Business Intelligence, and Generative AI. We are looking for someone who can go beyond preparing reports and actively use data and AI-driven solutions to improve reporting efficiency, identify business opportunities, and support informed decision-making.

Pay: ₹10,000.00 - ₹35,000.00 per month

Application Question(s):

- Have you practically used Generative AI tools such as ChatGPT, Claude, or Microsoft Copilot for data analysis, automated reporting, or workflow automation in your previous/current role?
- Do you have hands-on experience developing and managing Marketing MIS reports using metrics such as CAC, ROAS, ROI, lead conversion rates, and campaign performance?
- Which of the following tools have you used independently to build and maintain interactive reporting dashboards?

Work Location: In person

📌 Marketing Analytics Specialist (MIS & GenAI) (Kasba)
🏢 Mind and Matter
📍 Kasba