ROLE DESCRIPTION Partof India’s Leadership Team, leads the strategic direction ofmarketing efforts within the local market, ensuring alignment witharea and global objectives while driving businessgrowth.Responsible for all aspects ofMarketing activities including HCP, Consumer, Digital, CRM andCustomer Experience.Responsible for leadingthe marketing team, optimizing execution, and ensuring marketingstrategies contribute to long-termsuccess. KEYRESPONSIBILITIES Develop and executelong-term marketing strategies that align with global and areaobjectives.Provide leadership to India’smarketing team, ensuring clear goals, performance tracking, andcontinuous development.Collaborate withaffiliate leadership team and stakeholders in Commercial, Sales,Medical etc., to align marketing execution with businesspriorities.Oversee marketing budgetallocation, ensuring investments drive business growth and optimizeROI.Marketing execution with flair andinnovation: ensure that Free Style Libre brand achieves high shareof voice and a strong link between marketing initiatives and salesperformance. Track and analyze marketing performance, leveraginginsights to refine strategies and improveexecution.Lead development of marketinginsights/slides for annual planning, business reviews andLBE.Represent the affiliate in area and globalmarketing discussions, advocating for local market needs andensuring strategy alignment.Ensure marketingcompliance with all legal and regulatoryrequirements.Develop solid relationships withkey external partners, including agencies, media, and vendors, todrive marketing effectiveness.Lead innovationefforts,



piloting new marketing approaches and evaluating theirpotential for scale.Foster a culture ofcollaboration, data-driven decision-making, and continuousimprovement across the marketingteam. QUALIFICATIONs &EXPERIENCE; Bachelor’s degree inbusiness management, Science or other relevant fields. AdvancedDegree such as MBA a plus.10 to 15 years’relevant experience in Marketing or Brand Management, preferably inthe pharmaceutical, medical device or consumer healthindustry.Proven track record in developing andexecuting integrated marketing plans, preferably with omni-channelmarketing experience.More than 5 years ofmanagerial experience with strong leadership capability. Ability tomotivate and coach a team of marketingprofessionals.Proven ability to influencesenior-level stakeholders and skillfully communication withinsights and data.Excellent communicationskills and the ability to influence, lead, negotiate, and workeffectively at all levels. Strong collaboration skills withcross-functional stakeholders.Familiar with MSOffice Suite of Products (Power BI, MS Teams, Excel, PPT) and CRMplatforms (Veeva Vault, Salesforceetc.). CRITICALEXPERIENCES TO BE READY FOR THISROLE Lead long-term marketing planningwithin a local market.Lead alignment effortswith marketing with sales, medical, and commercialteams.Use advanced analytics to optimizemarketing execution.Allocate and optimizemarketing budgets.Manage and mentor marketingprofessionals at differentlevels. KEYCOMPETENCIES Customercentricity Insights-driven Brandbuilding & strategyProductmarketingDeveloping self &others; Commercialacumen Effectivecommunication &influence; ExecutionalexcellenceDigitalengagementAdvertising and/or HCPmarketing

📌 Associate Marketing Director, Adc India (Maharashtra)
🏢 Abbott Laboratories
📍 Maharashtra