MAIN PURPOSE OFROLESummarize themain purpose of the role.Implement amarketing and sales strategy for one or more of the organization'smore complex, controversial, or strategically significantproducts/services in order to meet established sales or marketsharetargets.MAINRESPONSIBILITIES
- Conductmarket research, oversee product development and design, setprices, launch current products, oversee advertising campaigns, andmonitor sales performance to effectively market assignedproducts/services.
- Monitor, analyze, andevaluate domestic and international market trends, consumerbehavior and competitor activity to identify market opportunitiesfor the product/service.
- Monitor, analyze, andevaluate product performance and customer feedback to generate newproduct ideas.
- Identify product/service changesto meet customer needs.
- Liaise with other areasof the organization (e.G., production, R&D;) to implement thesechanges.
- Prepare sales forecasts andbudgets.
- Monitor sales volume, revenues andcosts against forecasts.
- Adapt plans to improvethe sales performance of theproduct/service.
- Liaise with advertising andpromotions specialists to design sales campaigns and salescollateral for the product/service that are effective andappropriate for the targetaudience.EducationLevelAssociates Degree (± 13years)