MSM CAMPUSOS — INDIA BUSINESS Senior Manager/Associate Director, Partnerships, MSM CampusOS, India Business.

ABOUT THE COMPANY
MSM CampusOS is a full-service digital marketing agency exclusively serving the education sector — schools, colleges, universities, EdTech platforms, and coaching institutes. We help institutions grow their brand, drive enrolments, and build a strong digital presence through integrated marketing, technology, and creative solutions.

ABOUT THE ROLE
We are looking for a driven and strategic Senior Manager/Associate Director, Partnerships who can identify, acquire, and grow client relationships with educational institutions and EdTech brands. This role demands someone who combines a go-getter sales mindset with a solid understanding of digital marketing — enabling them to confidently pitch our services and deliver measurable value to clients.

KEY RESPONSIBILITIES
• Business Development & Client Acquisition Identify and target potential clients including schools, colleges, universities, EdTech platforms, and coaching institutes across assigned territories.
• Conduct thorough market research to map the right decision-makers and key contacts within target Institutions.
• Execute outreach through cold calls, emails, LinkedIn, and networking events to generate and qualify leads.
• Schedule and conduct client meetings, presentations, and pitches to introduce and position the agency's services.
• Develop compelling proposals and respond to RFPs in collaboration with the internal creative and strategy teams.
• Drive consistent new client acquisition and build a healthy sales pipeline at all times.
• Client Servicing & Retention
• Develop and maintain strong, long-term relationships with existing clients to ensure high satisfaction and loyalty.
• Act as the primary point of contact for clients — managing expectations, resolving concerns proactively, and ensuring smooth delivery of services.




• Work closely with the technical and client servicing teams to ensure clients receive the best possible experience.
• Drive contract renewals and up-sell/cross-sell additional services to existing accounts to grow revenue.
• Monitor receivables and ensure timely collection of payments from clients.
• Digital Strategy & Client Advisory
• Leverage a solid understanding of digital marketing to advise clients on strategies best suited to their goals admissions, brand awareness, enrolment growth, etc.
• Answer client questions on how digital interactions fit into their broader marketing and communication strategy.
• Provide clients with campaign performance reports and actionable insights on a regular basis.
• Stay updated on trends in digital marketing and the education sector to bring fresh, relevant ideas to clients.
• Position the agency as a trusted growth partner — not just a vendor — by connecting digital strategy to the client's larger business objectives.
• AI-Enabled Prospecting & Pipeline Management
• Use AI and modern prospecting platforms (LinkedIn Sales Navigator, Apollo, Clay, HubSpot/CRM, ChatGPT, Gemini, Claude, Perplexity, and similar) to research faster, personalise outreach, and build more intelligent pipelines.
• Apply AI for account research, decision-maker mapping, prospect and competitor intelligence, pitch and meeting preparation, and proposal development.
• Maintain CRM discipline and use AI-assisted tools for pipeline prioritisation and follow
- up.
• Focus on relevant, intelligent, and highly targeted outreach rather than mass emailing. Targets & Reporting




• Work on a quarterly target basis and ensure revenue goals are met consistently.
• Maintain accurate records of leads, opportunities, and pipeline status in CRM tools.
• Report regularly to the Sales Head on territory performance, deal progress, and market insights. SKILLS & REQUIREMENTS
• 7–10 years of experience in B2B sales, preferably in digital marketing, EdTech, or education services.
• Proven track record of meeting and exceeding revenue targets.
• Strong knowledge of digital marketing platforms and services (SEO, Social Media, Performance Marketing, etc.).
• Excellent verbal and written communication and presentation skills.
• Ability to independently manage the end-to-end sales cycle — from lead generation to deal closure.
• Self-motivated, disciplined, and a genuine go-getter attitude.
• Team player who can collaborate effectively with creative, technical, and strategy teams. Good-to-Have
• Prior experience selling to educational institutions (schools, colleges, universities, coaching institutes).
• Familiarity with digital advertising tools (Meta Ads Manager, Google Ads, LinkedIn Campaign Manager).
• Experience using CRM tools such as Salesforce, HubSpot, or Zoho CRM.
• Understanding of enrolment marketing and student acquisition funnels.
• Existing relationships or networks within the education sector is a strong advantage.
PERSONAL ATTRIBUTES
• Entrepreneurial mindset with a passion for building and growing business relationships.
• Sharp attention to detail and robust problem-solving skills.
• Comfortable working independently as well as part of a collaborative team.
• High levels of integrity, professionalism, and client-first attitude.
• Resilient and persistent — able to handle rejection and bounce back quickly.
• Genuine interest in the education ecosystem and digital innovation.

📌 Associate Director Partnership (Bengaluru)
🏢 MSM Unify
📍 Bengaluru