Growth Marketing Manager | Augmintech

Location:
Remote / Work From Home Employment Type: Full-time Reporting to: Founder & CEO Compensation: INR 8-12 LPA About Augmintech Augmintech provides practical, career-focused education for engineering professionals in MEP, BIM, HVAC and piping design. Our mission is to help people develop skills that matter in real life and build better futures for themselves and their families.

About the Role
We are looking for a hands-on Growth Marketing Manager to lead customer acquisition, strengthen organic growth and improve marketing’s contribution to student enrollments. You will work directly with the founder, guide our existing performance marketer, evaluate external marketing partners and build execution support as business needs grow. This role requires someone who can set priorities, analyse results and personally execute improvements.

Key Responsibilities
• Growth strategy and planning Develop a measurable marketing plan across programs and audiences. Prioritise channels, allocate budgets and identify opportunities to improve qualified lead generation and acquisition efficiency.
• SEO, GEO and content Own the direction of search engine optimisation and generative engine optimisation. Evaluate agency performance, identify technical and content priorities, and coordinate improvements with writers, trainers and developers.
• Paid acquisition Work with our performance marketer to improve Meta and Google campaigns and evaluate LinkedIn advertising where relevant. Review audience targeting, creative, landing pages, lead quality and cost per enrollment.




• Conversion improvement Improve course pages, landing pages, messaging and enquiry journeys. Work closely with sales to understand objections, lead quality, follow-up gaps and enrollment conversion.
• Community and creator partnerships Identify and test relevant influencer collaborations, webinars, referral opportunities and community initiatives, including Reddit where appropriate. Establish clear objectives and evaluate results before expanding investment.
• Analytics and reporting Connect marketing activity with CRM outcomes. Track qualified leads, registrations, enrollments and acquisition costs by channel and program. Maintain clear reporting that supports business decisions.
• Team and agency management Set priorities for internal contributors and external partners. Recommend hires based on demonstrated needs, assess candidates and build clear execution processes. What We Are Looking For
• Proven experience improving customer acquisition in EdTech, professional education or a comparable business where a sales team converts enquiries into customers.
• Robust hands-on expertise in at least one acquisition discipline, with demonstrated capability across paid and organic marketing.
• Practical understanding of technical SEO,



content strategy and AI search visibility.
• Ability to evaluate Meta and Google Ads performance beyond impressions, clicks and cost per lead.
• Experience using GA4, Google Search Console, CRM reporting and relevant marketing tools.
• Ability to write clear briefs, improve messaging and coordinate landing-page changes.
• Experience working with a small team, managing agencies or freelancers, and delivering within defined budgets.
• Strong analytical judgment and the ability to explain what should be prioritised, tested or stopped. Experience in AEC education, engineering training or marketing to learners in India and the Gulf will be an advantage. Your First 90 Days
• Assess our acquisition funnel, campaigns, SEO/GEO engagement and measurement setup.
• Establish a clear performance baseline and a prioritised growth plan.
• Implement high-priority improvements with the existing team.
• Run focused experiments with defined budgets and success criteria.
• Recommend the right mix of internal hiring and external support. How Success Will Be Measured
• Growth in qualified enquiries and marketing-sourced enrollments.
• Improved acquisition efficiency and conversion rates.
• Progress in relevant organic visibility and organic enquiries.
• Reliable reporting and consistent execution.
• Evidence-based decisions on channels, budgets and hiring. Organic initiatives will be evaluated against realistic timelines, with both implementation progress and commercial outcomes considered.

📌 Growth Marketing Manager (India)
🏢 Augmintech Education
📍 India