Responsibilities
• Develop and execute a social media strategy across Instagram, LinkedIn, YouTube, Facebook and emerging platforms.
• Create engaging content including reels, short-form videos, carousels, posts, stories, memes and career-related content.
• Build content around job opportunities, interview preparation, resume tips, career growth, workplace trends, migration-related employment insights and industry developments.
• Manage the content calendar, scheduling and publishing to maintain a consistent brand presence.
• Identify trending topics, viral formats, sounds and conversations relevant to students, Gen Z, graduates and job seekers.
• Develop creative campaigns that drive brand awareness, app downloads, registrations and user engagement.
• Collaborate with creators, influencers, universities, education providers and career communities.
• Monitor social media performance, analyse engagement and conversion metrics, and continuously optimise content.
• Run A/B tests on creatives, captions, hooks and campaign formats.
• Work closely with product, design and growth teams to promote new features, launches and platform updates.
• Plan and execute paid social media campaigns to support user acquisition and business growth.
• Build and engage an active online community by responding to comments, messages and relevant conversations. Qualifications
• 2–3 years of experience in social media management, content strategy or digital marketing.
• Proven experience growing social media accounts and building engaged online communities.
• Solid understanding of Instagram Reels, YouTube Shorts, LinkedIn and short-form video trends.
• Excellent copywriting,



storytelling and communication skills.
• Creative mindset with an understanding of what makes content engaging and shareable.
• Ability to develop content strategies that balance brand awareness, engagement and measurable business outcomes.
• Familiarity with social media analytics and tools such as Meta Business Suite, Buffer, Hootsuite, Canva or similar.
• Ability to work independently, manage multiple campaigns and meet deadlines.
• A strong understanding of Gen Z, students, graduates and job seekers is highly desirable. Required Skills
• Social media strategy and content planning.
• Short-form video and reel concepts.
• Robust copywriting and storytelling.
• Creative thinking and trend identification.
• Community management and audience engagement.
• Social media analytics and performance optimisation. Preferred Skills
• Experience in EdTech, HRTech, recruitment, job portals or career-focused platforms.
• Experience growing Instagram or YouTube accounts organically.
• Basic video editing skills using CapCut, Premiere Pro or similar tools.
• Experience with influencer marketing and creator collaborations.
• Understanding of student, graduate and international job markets.
• Why Join ApplyKart?
• Be part of a growing technology platform with an existing global user community.
• Take ownership of the brand's social media growth and creative direction.
• Experiment with viral content formats, influencer campaigns and new growth strategies.
• Work directly with the leadership team and contribute ideas that can shape the brand.
• Opportunity to build a strong portfolio while working at the intersection of technology, careers and education.

📌 Social Media Strategist (India)
🏢 APPLYKART
📍 India