THSIX IS HIRINGPerformance Marketing Specialist – Meta Ads & E-commerce GrowthLocation: Nagpur, Maharashtra

Salary:
₹10,000 – ₹15,000 per month + Performance-Based Incentives

Job Type
Full-Time | Remote About THSIXTHSIX is a sneaker-first e-commerce brand focused on making premium, trend-driven footwear accessible at competitive prices. We cater to Gen Z and style-conscious consumers who value fashion, affordability and quality. We are building a strong presence in the online sneaker market and are looking for a results-driven Performance Marketing Specialist who can take ownership of our paid advertising strategy and accelerate our e-commerce growth. The Role – We Need a Performer, Not Just an Ad ManagerWe are looking for an experienced, hands-on Meta Ads Specialist who knows how to convert advertising budgets into actual purchases. Your primary objective will be to generate consistent online orders, reduce customer acquisition costs (CAC), improve Return on Ad Spend (ROAS), and scale profitable campaigns. We don't just want website traffic, impressions or likes. We want measurable sales and revenue.

Key Responsibilities
1. Meta Ads Management
• Plan, launch and manage Facebook and Instagram advertising campaigns.
• Build high-converting campaign structures for e-commerce sales.
• Manage campaign budgets, bidding strategies and audience targeting.
• Scale winning campaigns while controlling advertising costs. 2. E-commerce Sales & Conversion
• Develop strategies to generate consistent website purchases.
• Optimize campaigns to improve Cost Per Purchase (CPP).




• Build retargeting campaigns for website visitors, add-to-cart users and abandoned checkouts.
• Identify and eliminate conversion bottlenecks in the customer journey. 3. Creative Testing & Optimization
• Continuously test different ad creatives, hooks, formats and copy.
• Identify winning products and creatives.
• Work with the creative team to develop high-converting ad concepts.
• Understand what makes Gen Z customers click, engage and purchase. 4. Tracking & Performance Analysis
• Monitor ROAS, CAC, CTR, CPM, CPC and conversion rates.
• Set up and monitor Meta Pixel and Conversion API.
• Track campaign performance and provide regular reports.
• Make data-backed decisions to improve campaign profitability. 5. Growth & Scaling
• Develop strategies to increase daily and monthly orders.
• Identify opportunities to scale winning campaigns.
• Continuously experiment with new audiences, placements and marketing strategies.
• Take complete ownership of paid advertising performance. Mandatory Requirements
• Proven hands-on experience managing Meta Ads for e-commerce brands.
• Demonstrated experience generating actual online purchases through paid campaigns.




• Solid understanding of Meta Ads Manager and campaign optimization.
• Experience with e-commerce funnels, retargeting and conversion optimization.
• Ability to analyze campaign data and make strategic decisions.
• Knowledge of Meta Pixel, Conversion API and Google Analytics.
• Understanding of D2C business models. Important: This position is NOT suitable for beginners, candidates with only theoretical knowledge, or people who have never independently managed sales campaigns. Performance ExpectationsWe will evaluate your performance based on:
• Number of genuine purchases generated.
• Cost Per Purchase (CPP).
• Return on Ad Spend (ROAS).
• Overall advertising profitability.
• Ability to consistently improve and scale campaign performance. CompensationFixed

Salary:
₹10,000 – ₹15,000/month Additional performance-based incentives can be offered based on measurable results and business growth.

How to Apply
Interested candidates should share:
• Updated resume or portfolio.
• Previous e-commerce brands or businesses they have worked with.
• Actual Meta Ads campaign results (screenshots or case studies).
• Previous ROAS, Cost Per Purchase and total ad spend managed.
• Examples of campaigns where they successfully generated online orders. Applications without practical campaign experience or demonstrable results may not be considered. Join THSIXIf you know how to turn advertising budgets into real customers, generate consistent orders and scale an e-commerce brand, we want to work with you. THSIX – The Sixth Element.

📌 PERFORMANCE MARKETING (India)
🏢 THSIX
📍 India