Channel Sales Manager – Pan India Company: Secure Innovative Solutions LLP Department: Sales & Marketing

Location:
Ahmedabad, Gujarat (Pan India Travel) Position: Channel Sales Manager – Pan India Reporting To: VP – Sales & Marketing / Director

Experience:
7–12 Years Employment Type: Full-Time 1. About Secure Creative Solutions LLP Secure Innovative Solutions LLP is an Indian manufacturer and solution provider specialising in advanced physical security, entrance control and High-Security Vehicle Mitigation (HVM) solutions. Our product portfolio includes:
• Automatic and manual boom barriers.
• Hydraulic and automatic bollards.
• Crash-rated road blockers and vehicle barriers.
• Tyre killers and wedge barriers.
• Crash-rated sliding and swing gates.
• Turnstiles and pedestrian entrance-control systems.
• Mantrap doors and security portals.
• Perimeter fencing and access-control solutions. We serve critical infrastructure, data centres, government establishments, defence, airports, industrial facilities and commercial infrastructure projects. 2. Job Purpose We are looking for a dynamic and result-oriented Channel Sales Manager to establish, develop and manage a robust Pan-India channel partner network. The candidate will be responsible for identifying and appointing authorised dealers, distributors, system integrators, security consultants and regional business associates to generate new business opportunities and increase the company’s market penetration across India. The primary objective is to build a scalable channel-driven sales network that generates sustainable revenue and reduces dependency on direct sales. 3. Key Roles & Responsibilities A. Channel Partner Development
• Identify and appoint dealers, distributors and channel partners across all major Indian regions.
• Develop regional channel networks covering North, South, East and West India.
• Identify established ELV contractors, system integrators, security solution providers and infrastructure vendors.
• Build relationships with security consultants, architects, MEP consultants and project contractors.
• Develop a structured channel partner appointment and onboarding process.
• Ensure adequate geographical coverage and product representation. B. Channel Sales & Business Development
• Achieve assigned channel sales targets and revenue objectives.
• Generate business opportunities through channel partners.




• Drive sales of the complete Secure product portfolio.
• Develop new business opportunities in data centres, airports, defence, government, industrial and commercial sectors.
• Support partners in identifying and converting large projects.
• Coordinate with the direct sales team to avoid channel conflicts. C. Channel Partner Management
• Conduct regular meetings, business reviews and performance assessments.
• Develop annual business plans with key channel partners.
• Ensure partners maintain adequate product knowledge and market engagement.
• Organise product training, technical presentations and demonstrations.
• Monitor partner sales pipelines, enquiries, quotations and order conversion.
• Develop long-term relationships with high-performing channel partners. D. Marketing & Brand Promotion
• Promote Secure Innovative Solutions LLP as a trusted Indian manufacturer of physical security and HVM solutions.
• Conduct regional dealer meets, seminars and product awareness programmes.
• Participate in exhibitions, industry events and security conferences.
• Ensure channel partners actively use company-approved marketing and promotional material.
• Develop regional market intelligence and competitor analysis. E. Coordination & Internal Management
• Coordinate with internal sales, engineering, estimation, production and project departments.
• Support partners in technical discussions and commercial negotiations.
• Ensure timely submission of quotations and technical documentation.
• Track enquiries, orders, collections and customer feedback.
• Provide regular MIS and sales performance reports to management. 4. Desired Candidate Profile
• Graduate in Engineering, Business Administration, Marketing or a related discipline.
• 7–12 years of experience in channel sales, dealer development or distribution management.
• Experience in physical security, ELV, access control, automation, building materials, industrial products or infrastructure equipment.
• Proven experience in appointing and managing distributors or dealers.




• Strong understanding of the Indian security and infrastructure market.
• Excellent communication, negotiation and relationship-building skills.
• Willingness to travel extensively across India.
• Ability to independently develop new territories and business networks. 5. Key Performance Indicators (KPIs) The candidate will be evaluated on the following parameters:
• Number of qualified channel partners appointed.
• Number of active and revenue-generating channel partners.
• Region-wise channel sales revenue.
• Current customer and project enquiries generated.
• Order conversion ratio through channel partners.
• Channel partner productivity and repeat business.
• Achievement of monthly, quarterly and annual sales targets.
• Outstanding payment and collection performance.
• Market coverage and brand penetration. 6. First-Year Performance Expectations
• Establish a strong channel network across major Indian markets.
• Appoint 20–30 qualified channel partners in priority territories.
• Activate at least 12–15 productive channel partners.
• Develop regional business plans with key partners.
• Generate a sustainable channel-based sales pipeline.
• Achieve the annual channel revenue target assigned by management. 7. Desired Competencies
• Strategic thinking and territory development.
• Strong dealer and distributor relationship management.
• Business development and sales closure.
• Commercial negotiation and pricing management.
• Market mapping and competitor intelligence.
• Independent working and team coordination.
• Target-oriented and result-driven approach. 8. Compensation & Benefits
• Attractive fixed salary based on experience and industry background.
• Performance-linked sales incentives.
• Travel and business development expenses as per company policy.
• Opportunity to grow with an expanding Indian manufacturer with national and international business operations. 9. Career Opportunity This is an important leadership position within the Sales & Marketing Department. The successful candidate will have the opportunity to build and lead Secure’s nationwide channel ecosystem and contribute directly to the company’s growth strategy.
• Interested candidates can share their updated CV with details of their current CTC, expected CTC, notice period and channel sales achievements.

📌 Channel Sales Manager – Pan India (Ahmedabad)
🏢 Secure Innovative Solutions
📍 Ahmedabad