Script Writer

Location:
Remote Employment Type: Full-time Department: Content & Creative

About the Role
We are looking for a creative and highly curious Script Writer who knows how to turn an idea into a story people actually want to watch. You will create scripts for Instagram Reels, YouTube Shorts, YouTube videos and other short-form content across education, English-language learning, careers, migration, student life and youth culture. The ideal candidate understands that great short-form content is not just about writing — it's about the hook, story, emotion, pacing and payoff.

Key Responsibilities
Short-Form Scriptwriting
• Write engaging scripts for Instagram Reels, YouTube Shorts and other short-form platforms.
• Develop strong hooks that capture attention within the first few seconds.
• Create scripts that maximise watch time, retention, shares and comments.
• Turn complex educational topics into straightforward, entertaining and relatable stories.
• Write different formats including:
• Educational
• Storytelling
• Commentary
• Explainers
• Listicles
• Myth vs Fact
• Controversial/opinion-led topics
• Student stories
• Founder stories
• Trend-based content
• Promotional/brand content Research & Ideation
• Research trending topics, conversations, memes and content formats.
• Identify topics relevant to students, migrants, Gen Z and international audiences.
• Research competitors and high-performing creators.
• Develop new content angles rather than simply copying existing content.
• Turn news,



trends and everyday observations into content ideas. Hook & Retention
• Develop multiple hooks for important topics and test different angles.
• Structure scripts with strong openings, curiosity gaps and clear payoffs.
• Understand pacing and when information, humour, visuals or pattern interrupts should be introduced.
• Continuously analyse high-performing content and identify why it worked. Long-Form Content
• Write scripts for YouTube videos, interviews, podcasts and founder-led content when required.
• Convert long-form content into multiple short-form clips and scripts. Collaboration
• Work closely with content managers, social media managers, video editors and designers.
• Provide clear visual directions, B-roll suggestions, on-screen text and editing cues.
• Work with subject-matter experts to ensure factual accuracy.
• Adapt scripts based on performance data and creative feedback. What We're Looking For
• Scriptwriting, content creation, digital media or social media.
• Excellent English/ Hindi and Hinglish writing skills.
• Strong storytelling ability.
• Ability to write conversationally rather than academically.
• Strong understanding of Instagram Reels and YouTube Shorts.




• Ability to write powerful hooks and compelling openings.
• Excellent research skills.
• Strong understanding of internet culture, Gen Z and social-media trends.
• Comfortable working with tight deadlines.
• Highly curious and willing to experiment. You should naturally think in terms of hooks, curiosity, storytelling and retention. Nice to Have
• Experience in EdTech, IELTS, PTE, CELPIP, LanguageCert or study abroad.
• Experience writing for YouTube creators or influencers.
• Experience with viral/short-form content.
• Understanding of video editing and visual storytelling.
• Familiarity with AI tools such as ChatGPT, Claude or Gemini.
• Experience analysing Instagram/YouTube analytics.
• Knowledge of international education, migration or student markets. Key Performance IndicatorsSuccess in this role will be measured through:
• Average video watch time
• Audience retention
• Views
• Shares
• Saves
• Comments
• Follower growth
• Content output
• Percentage of scripts that become high-performing content
• Quality and originality of ideas

What We Offer
• Work with a fast-growing EdTech + AI company.
• Opportunity to work with high-volume social content.
• Exposure to international audiences and markets.
• Freedom to experiment with new formats and ideas.
• Work closely with founders, marketing and creative teams.
• Opportunity to grow into a Senior Script Writer / Creative Strategist / Content Lead.

📌 Script Writer (India)
🏢 APPLYKART
📍 India