Role & responsibilities
- The position has the overall responsibility of leading the Marketing function
- Strategising all marketing & brand building activities.
- Developing out of the box marketing strategy planning & execution.
- Build a sustainable value proposition for the brand and strategize brand communication.
- Supervising Advertising, Media and PR functions for the function.
- Driving a mindset of thought leadership within the marketing function
- Coordinating with advertising agencies, media planning, managing publicity campaigns, monitoring annual budgets etc.
- The incumbent will also be responsible for:
- Overall Marketing Strategy
- Corporate tie-ups & Strategic alliances.
- Managing PR
- Digital Marketing and ORM
- AI & AGI initiatives
- Revenue Maximization
- Overseeing Corporate Communications for the Company using the right media mix.
- Tracking industry trends and stories to ensure company's participation in key industry stories.
- Developing a crisis management system to avoid any negative coverage.
- Creating Media Dossier and Executive Summary for the top management.
- Maintain media relations & visibility using various PR Tools.
- Close connect with the Investor Relations team to ensure that the management gets maximum visibility with relevant media houses.
- Continuous updates and tracking of the media segment of the website and group intranet.
- Creating concept notes and articles / write-ups to local and national media outlets, securing positive coverage in multiple publications.