Key Responsibilities
Prospect Research & List Building
- Research and identify marketing & brand decision-makers (CMO, Brand Head, Marketing Manager) at target companies.
- Use LinkedIn and Apollo.io to build targeted lead lists filtered by company size, city/region, and industry vertical.
- Validate contact details email, phone, designation before adding leads to the active pipeline.
- Identify target companies and key decision-makers using LinkedIn, Apollo.io, and other industry databases. Outbound Prospecting & Engagement
- Support and execute outbound campaigns via email and LinkedIn outreach using approved messaging and sequences.
- Cold call marketing leaders to introduce Adwallzs AI-powered advertising platform.
- Send personalized email campaigns and connect with prospects via LinkedIn.
- Coordinate with the Cold Calling and Sales teams for smooth lead handover once a prospect shows intent. Lead Qualification
- Understand client requirements, sector, and likely campaign fit.
- Assess campaign potential and indicative budget before qualifying an opportunity.
- Qualify opportunities clearly before handing them over to the sales team, with context captured in the CRM. CRM Management & Pipeline Hygiene
- Maintain and update leads in CRM (Pipedrive / HubSpot / Zoho / Google Sheets, depending on stage of rollout).
- Track outreach activity, response status, and follow-ups for every lead in the pipeline.




- Keep pipeline data clean, current, and audit-ready no orphaned or stale records. Cross-Functional Coordination
- Work closely with sales and marketing to align target accounts, messaging, and campaign timing.
- Hand over qualified leads with full context so the sales team can move quickly to close.
- Share market and prospect feedback that can improve targeting and messaging over time. Skills & Qualifications Required
- Basic to intermediate knowledge of LinkedIn (search, filters, messaging); LinkedIn Sales Navigator experience preferred for candidates with prior B2B sales experience.
- Apollo.io or similar B2B contact databases hands-on experience preferred, willingness to learn essential.
- Comfortable working with Excel / Google Sheets for tracking and reporting.
- Willingness to learn and use CRM tools (Pipedrive, HubSpot, or Zoho).
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• Excellent written communication in English; strong verbal English & Hindi required for candidates handling outbound calling.
- Cold calling and B2B sales prospecting experience preferred for candidates with 15 years of experience; not required for entry-level/internship candidates.
- Genuine interest in B2B sales, marketing, AdTech, or media/SaaS.
- MBA / Marketing / Mass Comm / Business background, or a graduate/qualified with relevant B2B sales exposure.

📌 Business Development Manager (Mumbai)
🏢 Adwallz
📍 Mumbai