* Achieve assigned institutional sales, new-account and collection targets
* Identify, develop and service hospitals, institutions, corporate / key accounts and channel partners
* Conduct product detailing / presentations and follow up quotations, tenders, rate contracts and purchase orders
* Coordinate with distributors and internal teams for stock, dispatch, documentation and customer service
* Maintain call plans, prospect pipeline, CRM / MIS and competitor / market intelligence
* Ensure timely payment follow-up and adherence to company policies, ethical selling and compliance requirements