BizVidya — Digital Marketing Expert

Position: Digital Marketing Expert
Engagement: Equity-Based Founding Team Role
Location: Remote / Hybrid
Commitment: 20–25 hours per week

About BizVidya

BizVidya is an EdTech venture focused on building technology-enabled learning solutions, structured educational programs, digital learning products, and professional development opportunities.

We aim to create an accessible and engaging learning ecosystem by combining education, technology, content, and industry-oriented skill development.

We are looking for a Digital Marketing Expert who can take ownership of BizVidya's digital growth, build a strong online presence, generate qualified leads, and develop scalable customer acquisition strategies.

Key Roles & Responsibilities1. Digital Marketing Strategy & Growth Planning

- Develop and execute a comprehensive digital marketing strategy aligned with BizVidya's business objectives.

- Identify target audiences, including students, working professionals, educators, institutions, and corporate learners.

- Plan monthly marketing campaigns, growth initiatives, and channel-wise performance targets.

- Build a measurable digital growth roadmap focused on brand awareness, lead generation, conversions, and retention.

2. Performance Marketing & Lead Generation

- Plan, execute, and optimise paid advertising campaigns across Google Ads, Meta Ads, LinkedIn, and other relevant platforms.

- Develop lead-generation funnels, landing pages, campaign creatives, and conversion strategies.

- Monitor campaign performance, cost per lead, customer acquisition cost, conversion rates, and return on ad spend.

- Conduct A/B testing and continuously optimise campaigns to improve marketing efficiency.

3. Content Marketing & Social Media Growth

- Develop content strategies for Instagram, LinkedIn, YouTube, Facebook, and other relevant platforms.

- Coordinate the creation and distribution of educational content, promotional campaigns, reels, videos, and learner success stories.





- Build a consistent brand voice and communication strategy across digital channels.

- Identify opportunities for organic growth through SEO, content marketing, communities, and collaborations.

4. Marketing Automation & Conversion Management

- Build and optimise lead nurturing workflows using CRM tools, email marketing, WhatsApp communication, and automation platforms.

- Design customer journeys from initial discovery and enquiry to enrolment and repeat engagement.

- Coordinate with the sales and business development teams to improve lead follow-up and conversion.

- Develop dashboards and reporting systems to track the complete marketing funnel.

5. Brand Partnerships & Digital Expansion

- Identify collaborations with educational institutions, colleges, universities, educators, trainers, influencers, and corporate organisations.

- Explore affiliate, referral, and partnership-based acquisition models.

- Research competitor strategies, market trends, and emerging opportunities in the EdTech sector.

- Experiment with new marketing channels and scalable growth strategies.

Key Performance Indicators (KPIs)

- Growth in qualified leads and digital audience reach.

- Improvement in lead-to-enrolment conversion rates.

- Optimisation of customer acquisition cost and advertising ROI.

- Consistent execution of monthly digital marketing campaigns.

- Growth in website traffic, social media engagement, and organic visibility.

- Implementation of CRM, lead nurturing, and marketing automation workflows.

- Development of measurable digital acquisition and growth dashboards.

Required Qualifications & Experience





- Bachelor's or Master's degree in Marketing, Business Administration, Digital Marketing, or a related field.

- Practical experience in digital marketing, performance marketing, growth marketing, or customer acquisition.

- Hands-on experience with Google Ads, Meta Ads, SEO, social media marketing, and analytics tools.

- Familiarity with CRM systems, email marketing, WhatsApp marketing, landing pages, and marketing automation.

- Strong understanding of digital funnels, audience targeting, campaign optimisation, and conversion analytics.

- Experience in EdTech, SaaS, online learning, education, or digital consumer businesses will be an advantage.

- Strong analytical, creative, communication, and execution skills.

Equity-Based Engagement Terms

- This is an equity-based founding team opportunity, not a salaried position at the current stage.

- The selected candidate will work closely with the founder and leadership team, taking ownership of digital marketing and growth.

- Expected commitment: 20–25 hours per week.

- Equity participation will be discussed based on experience, contribution, responsibilities, and long-term commitment.

- A proposed five-year vesting structure will apply, subject to the final founding team agreement.

- Fixed compensation may be considered after funding and revenue stabilisation. This could take 6–8 months or potentially a year; there is no guaranteed timeline.

What We Expect

We are looking for a hands-on digital marketer who can build and execute growth strategies, not just manage social media accounts. The ideal candidate should be capable of generating measurable business outcomes through digital channels, developing efficient acquisition funnels, and helping BizVidya establish a solid position in the EdTech market.

To Apply: Share your updated CV, LinkedIn profile, and examples of digital marketing campaigns, growth projects, or acquisition funnels you have independently managed.

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