Experience:
2 to 3 Years

Location:
Mohali, Punjab (On-site)

Job Type
Full-Time

Working Hours
6:00 AM – 3:00 PM Working Days: 6 Days a Week I nterview Process: Face-to-Face only Preference: Immediate joiners or candidates serving a short notice period. Job Overview We are looking for a results-driven Performance Marketing Specialist with robust expertise in Google Ads and Meta Ads (Facebook & Instagram). The ideal candidate should have hands-on experience in planning, executing, optimizing, and scaling paid campaigns to generate high-quality leads and maximize ROI.

Key Responsibilities

- Plan, create, and manage campaigns across:
- Google Ads (Search, Display, YouTube, Performance Max)
- Meta Ads (Facebook & Instagram)
- Perform keyword research, audience targeting, and competitor analysis
- Optimize campaigns regularly for:
- CTR, CPC, CPA, ROAS
- Conversion rate improvement
- Set up and manage:
- Conversion tracking (Google Tag Manager, GA4, Meta Pixel)
- Remarketing and retargeting campaigns
- Analyze campaign performance and prepare weekly/monthly reports
- Conduct A/B testing for ad creatives, copies, and landing pages
- Work closely with design and content teams for ad creatives
- Manage budgets efficiently and scale profitable campaigns
- Stay updated with latest trends, algorithm changes, and ad policies Required

Skills:




-
- Proven experience in:
- Google Ads & Meta Ads (minimum 2–3 years)
- Meta Ads Manager
- Strong understanding of:
- Bidding strategies (Manual CPC, Max Conversions, tCPA, tROAS)
- Audience segmentation & funnel strategy
- Hands-on experience with:
- Google Analytics (GA4)
- Google Tag Manager
- Conversion tracking & pixel setup
- Ability to analyze data and make data-driven decisions
- Good understanding of landing page optimization
- Strong communication and reporting skills Preferred Qualifications
- Bachelor’s degree in Marketing, Business Administration, Digital Marketing, Mass Communication, or a related field
- Experience with SaaS / Lead Generation / Service-based businesses
- Google Ads Certification
- Experience in tools like:
- SEMrush / Ahrefs
- AI Tools for Marketing
- Basic knowledge of SEO & CRO Key Performance Indicators (KPIs)
- Cost per Lead (CPL)
- Return on Ad Spend (ROAS)
- Conversion Rate
- Click-Through Rate (CTR) Lead Quality & Volume

How to Apply
Interested candidates can share their updated resume along with their portfolio or case studies at [email protected] Email Subject Line: Application for Performance Marketing Specialist – [Your Name] Contact
- (phone hidden)

📌 Performance Marketing Specialist (Sahibzada Ajit Singh Nagar)
🏢 XTec Global
📍 Sahibzada Ajit Singh Nagar