We are seeking a versatile, proactive, and full-time Digital and Content Marketing Specialist to join our team on-site in Hyderabad, Telangana. In this unique role, you will lead the digital presence and lead-generation efforts for the Group Companies, primarily for 2 of business verticals: our Scientifics Division (B2B laboratory equipment, consumables, and allied services) and our Real Estate Division (B2C residential plotting and housing projects). This role sits at the intersection of B2B technical marketing and high-impact B2C consumer marketing. It is the perfect opportunity for an ambitious marketer with 1.5 to 3 years of experience who wants full ownership of diverse brands, a collaborative office environment, and a compensation package that directly rewards performance. Salary & Compensation
- Base

Salary:
₹30,000 per month (Fixed)
- Performance Bonus: Up to ₹5,000 – ₹10,000 additional per month, directly tied to achieving qualified lead-generation targets for both divisions.

Key Responsibilities

- Dual-Vertical Content Creation: Write, design, and edit tailored content ranging from skilled, trust-building posts for Lab Equipments (LinkedIn/B2B) to highly engaging, aspirational promotional materials for Residential Plots (Facebook/Instagram/B2C).
- End-to-End Platform Management: Manage day-to-day posting, scheduling, and channel optimization across all primary digital and social platforms for both business entities.
- Lead Generation Campaigns:



Design and assist in executing on-platform organic and paid campaigns explicitly optimized for capturing qualified business inquiries (for lab services) and property site-visit bookings (for real estate).
- Inbound Community Engagement: Actively monitor channels, promptly respond to audience comments, direct messages, and inbound leads, routing high-potential inquiries to the respective sales teams.
- Market Research & Trend Tracking: Monitor competitors in both the Hyderabad real estate market and the scientific equipment sector to keep our messaging fresh and competitive.
- Performance Reporting: Monitor key performance indicators (CTR, conversion rates, cost-per-lead) using basic analytics tools to continuously improve campaign outcomes. Qualifications & Skills
-

Experience:
1.5 to 3 years of hands-on experience in digital marketing, social media management, or lead generation. (Prior exposure to either real estate or B2B/industrial marketing is a major plus).
- Creative Technical

Skills:
Strong English copywriting skills and proficiency with visual design/video editing tools like Canva, CapCut, or Adobe Suite.
- Lead Gen Knowledge: Clear understanding of how to build basic lead-capture frameworks and run multi-channel campaigns.
- Analytical Mindset: Comfortable reviewing basic metrics (e.g., Meta Insights, LinkedIn Analytics) to track which creatives generate the highest quality leads.
- Work Style: High energy, organized enough to manage two brands simultaneously, and excited to work full-time on-site in Hyderabad. Pay: ₹360,000.00
- ₹480,000.00 per year

Benefits:
- Flexible schedule Work

Location:
In person

📌 Digital and Content Marketing Specialist (Begumpet)
🏢 TMR SCIENTIFIC TECHNOLOGIES
📍 Begumpet