About ProjectPulse ProjectPulse is an AI-powered construction technology platform designed to transform how construction professionals approach cost estimation and project management. Integrated with Autodesk Revit, ProjectPulse connects design, cost estimation and project intelligence, helping construction professionals and businesses make smarter, faster and more informed decisions. We are looking for a creative, commercially driven and results-oriented Marketing & Growth Strategist to take ownership of our marketing initiatives, strengthen our brand positioning, reach the right audiences across B2B and B2C markets, generate qualified leads and drive subscription growth. Job Summary This is a strategic and execution-oriented role for someone who understands how to market technology products and drive measurable business growth. The successful candidate will develop and execute integrated marketing strategies across B2B and B2C segments, identify the right customer audiences, build effective acquisition campaigns, strengthen product positioning and convert potential customers into active paying subscribers. You will work closely with the leadership, product and business development teams to ensure that marketing activities directly contribute to customer acquisition, engagement, retention and revenue growth.

Key Responsibilities
1. Marketing Strategy & Growth Planning
- Develop and execute comprehensive marketing strategies aligned with ProjectPulse's business objectives.
- Build separate marketing strategies for B2B and B2C customer segments.
- Identify target audiences, customer personas, market opportunities and acquisition channels.
- Develop go-to-market strategies for new products, features and subscription plans.
- Conduct market research and competitor analysis.
- Develop monthly and quarterly marketing roadmaps with measurable targets.
- Identify new opportunities to expand brand visibility and customer acquisition across international markets. 2. B2B & B2C Customer Acquisition
- Develop targeted campaigns to reach businesses, industry professionals and individual users.
- For B2B, target quantity surveying firms, BIM consultancies, contractors, developers, architects and construction companies.
- For B2C, identify individual professionals, quantity surveyors, estimators, architects, engineers, students and other relevant potential users.
- Develop audience-specific messaging, campaigns and value propositions.
- Explore LinkedIn, Google, social media, email marketing, industry communities and partnerships to reach potential customers.
- Build strategies to attract, engage and convert both individual users and business accounts.
- Identify opportunities for referral programs, influencer collaborations, industry partnerships and community-driven growth. 3. Lead Generation & Conversion




- Build effective inbound and outbound marketing strategies.
- Generate high-quality business leads and individual customer sign-ups.
- Develop campaigns to encourage product demos, free trials and subscription purchases.
- Optimize website landing pages, calls to action and customer acquisition journeys.
- Create lead nurturing campaigns through email marketing, retargeting and automation.
- Collaborate with the Business Development team to convert qualified business opportunities.
- Analyze customer drop-offs and implement strategies to improve conversion rates. 4. Digital & Performance Marketing
- Plan, execute and optimize paid campaigns across Google Ads, LinkedIn Ads, Meta Ads and other relevant platforms.
- Develop SEO and content strategies to improve organic traffic and product discovery.
- Manage campaign budgets and optimize cost per lead and customer acquisition cost.
- Use analytics to evaluate campaign effectiveness and identify growth opportunities.
- Conduct A/B testing on advertisements, landing pages, messaging and campaigns.
- Continuously experiment with new channels and strategies to improve acquisition performance. 5. Brand Positioning & Content Marketing
- Establish ProjectPulse as a recognizable and trusted brand in construction technology.
- Develop clear and compelling product messaging for different customer segments.
- Build a content strategy across LinkedIn, Instagram, YouTube, website blogs and other relevant channels.
- Oversee product videos, demonstrations, educational content, case studies and customer testimonials.
- Develop thought leadership content around AI, BIM, construction estimation and cost intelligence.
- Ensure marketing content communicates the practical value and benefits of ProjectPulse.
- Coordinate with designers, video editors, content creators and external agencies. 6. Subscription Growth & Customer Retention
- Develop strategies to convert free users and prospects into paying subscribers.
- Improve the customer journey from initial awareness to subscription.
- Develop onboarding, engagement and retention campaigns.
- Identify opportunities for subscription upgrades, renewals and cross-selling.
- Build referral and customer advocacy initiatives.
- Work with product teams to understand user feedback and improve marketing communication. 7. Marketing Analytics & Reporting
- Define and monitor marketing KPIs across B2B and B2C segments.




- Track website traffic, lead generation, demo requests, registrations and subscription conversions.
- Monitor customer acquisition cost (CAC), conversion rates, campaign ROI and monthly recurring revenue (MRR).
- Prepare monthly marketing performance reports.
- Analyze campaign results and recommend data-driven improvements. Required Qualifications & Skills
- Bachelor's degree in Marketing, Business Administration, Communications or a related field.
- 3–6 years of experience in digital marketing, growth marketing, product marketing or customer acquisition.
- Experience developing and executing B2B and B2C marketing strategies.
- Solid understanding of SaaS marketing and subscription-based business models.
- Proven experience in lead generation and customer acquisition.
- Hands-on experience with performance marketing platforms.
- Strong knowledge of SEO, SEM, social media marketing, email marketing and marketing automation.
- Excellent communication, copywriting and strategic planning skills.
- Strong analytical abilities and familiarity with marketing analytics tools.
- Ability to independently plan, execute and measure marketing initiatives. Preferred Experience
- Experience marketing SaaS, software or technology products.
- Experience targeting international markets, particularly the US, UAE and UK.
- Familiarity with construction technology, BIM, Autodesk Revit or the AEC industry.
- Experience with subscription conversion and customer retention strategies.
- Familiarity with Google Analytics, Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, HubSpot, Semrush and CRM platforms. What Success Looks Like
- Stronger brand awareness and visibility among relevant audiences.
- Consistent growth in qualified B2B leads and individual B2C users.
- Increased product registrations and demo requests.
- Improved conversion from prospects and free users to paying subscribers.
- Sustainable customer acquisition with measurable ROI.
- Improved customer engagement, retention and subscription revenue.
- A structured and scalable marketing strategy for long-term growth.

What We Offer
- Opportunity to own and shape the marketing strategy of a growing technology company.
- Exposure to international B2B and B2C markets.
- Direct collaboration with company leadership.
- Freedom to experiment with marketing channels and growth strategies.
- Opportunity to make a measurable impact on product growth and revenue. Pay: ₹50,000.00
- ₹60,000.00 per month Ability to commute/relocate:
- Calicut, Kerala: Reliably commute or planning to relocate before starting work (Preferred)

Experience:
- Marketing: 3 years (Preferred)

Location:
- Calicut, Kerala (Preferred) Work

Location:
In person

📌 Marketing Strategist (Kozhikode)
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