Role & responsibilities 1. Content planning: Build and maintain weekly/monthly content calendars aligned with brand goals, campaigns and key dates. 2. Content creation and curation: Write captions and copy, coordinate or create creatives, reels and short videos, and curate relevant third-party content. 3. Publishing: Schedule and publish posts on time across Instagram, Facebook, LinkedIn, YouTube and X (Twitter), adapting content to each platform. 4. Community management: Respond to comments, DMs and reviews promptly; engage with followers and handle queries or escalations professionally. 5. Analytics and reporting: Track KPIs daily (reach, impressions, engagement rate, follower growth, CTR, video views, conversions); prepare weekly and monthly performance reports with clear insights and recommendations; run A/B tests and use data to optimise content, posting times and formats. 6. Trend and competitor analysis: Monitor platform trends, algorithm changes and competitor activity; share regular findings and new content ideas. 7. Coordination: Work closely with design, content and client/marketing teams to ensure timely, high-quality execution. 8. Influencer marketing: Identify,



vet and onboard relevant influencers and creators; manage outreach, briefs, timelines and deliverables; coordinate collaborations and UGC; track campaign performance (reach, engagement, conversions, ROI) and include results in reports. Preferred candidate profile 1. Graduate in Mass Media / Marketing / Communications 2. 2-3 years of hands-on social media execution experience for brands or a digital agency 3. Solid analytics and reporting

skills:
Meta Business Suite, Instagram/YouTube/LinkedIn Insights, Google Analytics; able to track KPIs (reach, engagement, CTR, conversions, ROI) and turn data into insights 4. Proficient across Instagram, Facebook, LinkedIn, YouTube and X (Twitter), incl. scheduling tools (Meta Business Suite, Buffer/Hootsuite) 5. Content planning, creation and curation: content calendars, copywriting, basic design/video editing (Canva, CapCut or similar) Excellent written and verbal communication; fluent in English 7. Strong execution focus: prompt, deadline-driven, organised and able to manage multiple accounts Up to date with platform trends and algorithms; skilled at community management and competitor analysis

📌 Social Media Executive (Pune)
🏢 Pushpam Infra
📍 Pune