Key Responsibilities
- Plan, create, and manage PPC campaigns across Google Ads and Meta Ads (Facebook & Instagram).
- Conduct keyword research, competitor analysis, and audience targeting.
- Manage Search, Display, Shopping, and Remarketing campaigns.
- Develop and optimize ad copies, creatives, and landing pages.
- Monitor campaign performance, budgets, CPC, CTR, CPA, and ROAS.
- Generate quality leads and improve conversion rates through campaign optimization.
- Perform A/B testing of ads, keywords, audiences, and landing pages.
- Track campaign performance using Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Prepare regular performance reports and provide actionable insights.
- Stay updated with the latest PPC trends, advertising policies,



and platform updates. Required Skills
- Hands-on experience with Google Ads and Meta Ads Manager.
- Solid understanding of PPC, SEM, and paid marketing strategies.
- Knowledge of keyword research and bidding strategies.
- Understanding of conversion tracking, pixels, and analytics.
- Good analytical and problem-solving skills.
- Ability to manage multiple campaigns and advertising budgets.
- Basic knowledge of SEO and digital marketing is an added advantage. Pay: ₹25,000.00
- ₹45,000.00 per month Work

Location:
In person

📌 PPC Specialist (Sahibzada Ajit Singh Nagar)
🏢 Academic mantra Services
📍 Sahibzada Ajit Singh Nagar