Role Objective To lead the overall sales function across assigned residential projects, own booking and revenue outcomes, build a high-performing sales organisation, and drive sales strategy from lead generation through site visits, negotiation, booking, and collection coordination.

Key Responsibilities
Sales Strategy & Revenue Ownership
- Develop project-wise sales strategies, monthly and quarterly business plans, booking targets, and revenue forecasts.
- Own overall sales performance and take corrective action to achieve booking and revenue targets.
- Review pricing, inventory movement, customer preferences, and competitor activity; recommend action plans to management. Team Leadership & Capability Building
- Lead and coach Senior Sales Managers, Assistant Sales Managers, Sales Executives, and Pre-Sales teams.
- Set explicit targets, KRAs, KPIs, review rhythms, and performance expectations across the sales function.
- Build a disciplined, customer-focused, high-accountability sales culture and develop future sales leaders. Sales Funnel & Deal Closures
- Monitor the full sales funnel, including lead response, follow-up, site visits, negotiations, bookings,



and cancellations.
- Personally handle strategic customers, high-value negotiations, and critical deal closures.
- Improve lead-to-site-visit, site-visit-to-booking, and lead-to-booking conversion rates. Marketing & Channel Partner Development
- Partner with Marketing and Pre-Sales to assess lead quality, campaign performance, and lead-source productivity.
- Develop channel partner and referral networks and track their contribution to bookings and revenue.
- Provide market intelligence on customer demand, competitor offerings, pricing, and product positioning. Sales Operations, CRM & Governance
- Ensure accurate CRM/ERP data, pipeline dashboards, lead ageing, booking status, and sales forecasts.
- Coordinate with CRM, Finance, Legal, and Project teams to support documentation, payment milestones, and customer commitments.
- Ensure compliance with approved pricing, company sales processes, and applicable real estate regulations, including RERA requirements. Interested candidates can share their updated cv Regards Anita

📌 Head - Sales (Chennai)
🏢 AMARPRAKASH Developers
📍 Chennai