## Job highlights
- Graduate with 10-15 years FMCG sales experience and strong distributor management skills
- Drive sales across North East, manage distributors and retail outlets, expand distribution, achieve sales targets, implement trade promotions, and report on sales and competitors Senior Area Sales Manager North East Position: Senior Area Sales Manager (Sr. ASM) Company: Dugar Consumer Products Pvt Ltd Brand Name: Uphaar Tea

Location:
North East HQ: Guwahati

Key Responsibilities
- Drive primary and secondary sales all across North East.
- Manage and develop distributors and retail outlets.
- Ensure effective market coverage, beat planning and route execution.
- Expand distribution and increase product availability across the region.
- Achieve monthly and annual sales targets.




- Ensure proper implementation of trade promotions and company schemes.
- Build strong relationships with distributors, retailers and key trade partners.
- Submit regular sales and competitor reports to the reporting manager. What we are looking for
- Graduate with 10-15 years of experience in FMCG sales.
- Experience in the North East market.
- Solid knowledge of distributor management, retail sales and market expansion.
- Good communication, negotiation and relationship-management skills.
- Willingness to travel extensively within the assigned region.
- Should be target-oriented and capable of working independently.

📌 Senior Area Sales Manager (Guwahati)
🏢 Dugar Consumer Products
📍 Guwahati