Job Title Store Manager and E-commerce Tech Executive
Experience & Education
· Experience: Fresher or Experienced (0 to 5 years).
· Education: B.Tech, BE, MCA, or MBA.
Job Description Apsara Trends is looking for a versatile and tech-savvy executive to take charge of our physical storefront and our growing digital presence. This hybrid role bridges offline retail, e-commerce management, digital marketing, and basic IT troubleshooting. Whether you are an experienced skilled or a motivated fresher with a technical or business degree, you will be the core engine driving our omnichannel sales.
Key Responsibilities:
Retail & Store Operations
· Manage daily walk-in sales and customer relationships for women's ethnic, festive, and party wear at our Patia store.
· Handle in-store billing, pricing models, and inventory management using Vyapar software and EAN-13 barcode systems.
· Execute visual merchandising for attractive store layouts and manage local customer loyalty programs (CRM).
· Ensure exact omnichannel inventory syncing between physical stock counts and online availability.
E-commerce & Technical Operations
· Take complete ownership of apsaratrends.com, executing daily product catalog uploads and syncing stock.
· Write and update SEO-optimized product descriptions to maximize search engine traffic.
· Perform basic web troubleshooting (HTML, CSS) and coordinate with backend developers (React/Node.js/Laravel) on REST API and PostgreSQL database integrations.
· Configure and troubleshoot in-store hardware, including POS systems, barcode scanners, and thermal printers.
· Use web analytics (Google Analytics) to track online visitor behaviour and conversion rates.
Social Media & Digital Marketing
· Manage Apsara Trends' social media pages (Instagram, Facebook) to build brand visibility.
· Create and schedule promotional content, leveraging our established virtual model personas (Aanya and Tara) for brand consistency.
· Set up and manage performance marketing campaigns (Meta Ads, Google Ads) to drive targeted local and online traffic.
· Manage WhatsApp Business automation, broadcast lists, and catalog integrations for customer retention and local outreach.
Essential Skills
· E-commerce Management & SEO
· Retail Sales & Billing (Vyapar/POS)
· Social Media & Performance Marketing
· Basic Web/IT Troubleshooting
· Inventory & Catalog Management
📌 Store Manager And E-commerce Tech Executive (Bhubaneswar)
🏢 Navya Utkal Enterprises
📍 Bhubaneswar
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