MSM CAMPUSOS — INDIA BUSINESS

Senior Manager/Associate Director, Partnerships, MSM CampusOS, India

Business.

ABOUT THE COMPANY

MSM CampusOS is a full-service digital marketing agency exclusively serving the education sector — schools, colleges, universities, EdTech platforms, and coaching institutes. We help institutions grow their brand, drive enrolments, and build a strong digital presence through integrated marketing, technology, and creative solutions.

ABOUT THE ROLE

We are looking for a driven and strategic Senior Manager/Associate Director, Partnerships who can identify, acquire, and grow client relationships with educational institutions and EdTech brands. This role demands someone who combines a go-getter sales mindset with a solid understanding of digital marketing — enabling them to confidently pitch our services and deliver measurable value to clients.

KEY RESPONSIBILITIES

- Business Development & Client Acquisition Identify and target potential clients including schools, colleges, universities, EdTech platforms, and coaching institutes across assigned territories.
- Conduct thorough market research to map the right decision-makers and key contacts within target Institutions.
- Execute outreach through cold calls, emails, LinkedIn, and networking events to generate and qualify leads.
- Schedule and conduct client meetings, presentations, and pitches to introduce and position the agency's services.
- Develop compelling proposals and respond to RFPs in collaboration with the internal creative and strategy teams.
- Drive consistent new client acquisition and build a healthy sales pipeline at all times.
- Client Servicing & Retention
- Develop and maintain strong, long-term relationships with existing clients to ensure high satisfaction and loyalty.• Act as the primary point of contact for clients — managing expectations, resolving concerns proactively, and ensuring smooth delivery of services.




- Work closely with the technical and client servicing teams to ensure clients receive the best possible experience.
- Drive contract renewals and up-sell/cross-sell additional services to existing accounts to grow revenue.
- Monitor receivables and ensure timely collection of payments from clients.
- Digital Strategy & Client Advisory
- Leverage a solid understanding of digital marketing to advise clients on strategies best suited to their goals admissions, brand awareness, enrolment growth, etc.
- Answer client questions on how digital interactions fit into their broader marketing and communication strategy.
- Provide clients with campaign performance reports and actionable insights on a regular basis.
- Stay updated on trends in digital marketing and the education sector to bring fresh,

relevant ideas to clients.
- Position the agency as a trusted growth partner — not just a vendor — by connecting digital strategy to the client's larger business objectives.
- AI-Enabled Prospecting & Pipeline Management
- Use AI and contemporary prospecting platforms (LinkedIn Sales Navigator, Apollo, Clay,

HubSpot/CRM, ChatGPT, Gemini, Claude, Perplexity, and similar) to research faster,

personalise outreach, and build more intelligent pipelines.

- Apply AI for account research, decision-maker mapping, prospect and competitor intelligence, pitch and meeting preparation, and proposal development.
- Maintain CRM discipline and use AI-assisted tools for pipeline prioritisation and follow-

up.
- Focus on relevant, intelligent, and highly targeted outreach rather than mass emailing.





Targets & Reporting• Work on a quarterly target basis and ensure revenue goals are met consistently.
- Maintain accurate records of leads, opportunities, and pipeline status in CRM tools.
- Report regularly to the Sales Head on territory performance, deal progress, and market insights.

SKILLS & REQUIREMENTS

- 7–10 years of experience in B2B sales, preferably in digital marketing, EdTech, or education services.
- Proven track record of meeting and exceeding revenue targets.
- Strong knowledge of digital marketing platforms and services (SEO, Social Media,

Performance Marketing,

etc.).

- Excellent verbal and written communication and presentation skills.
- Ability to independently manage the end-to-end sales cycle — from lead generation to deal closure.
- Self-motivated, disciplined, and a genuine go-getter attitude.
- Team player who can collaborate effectively with creative, technical, and strategy teams.

Good-to-Have

- Prior experience selling to educational institutions (schools, colleges, universities,

coaching institutes).
- Familiarity with digital advertising tools (Meta Ads Manager, Google Ads, LinkedIn

Campaign Manager).
- Experience using CRM tools such as Salesforce, HubSpot, or Zoho CRM.
- Understanding of enrolment marketing and student acquisition funnels.
- Existing relationships or networks within the education sector is a strong advantage.PERSONAL ATTRIBUTES
- Entrepreneurial mindset with a passion for building and growing business relationships.
- Sharp attention to detail and strong problem-solving skills.
- Comfortable working independently as well as part of a collaborative team.
- High levels of integrity, professionalism, and client-first attitude.
- Resilient and persistent — able to handle rejection and bounce back quickly.
- Genuine interest in the education ecosystem and digital innovation.

📌 Associate Director Partnership (Bengaluru)
🏢 MSM Unify
📍 Bengaluru