SEO & GEO Specialist | Augmintech

Location: Remote / Work From Home

Employment Type: Full-time

Department: Marketing

Compensation: INR 5-7 LPA

About Augmintech

Augmintech provides practical, career-focused education in MEP, BIM, HVAC and piping design. We help engineering students and working professionals build industry-relevant skills and advance their careers.

About the Role

We are looking for a hands-on SEO & GEO Specialist to improve Augmintech’s visibility across search engines and AI-powered search platforms.

You will execute technical SEO, on-page optimisation and content initiatives that attract relevant audiences and generate qualified enquiries for our programs. You will work with the marketing lead, content contributors, technical trainers and website developers.

Key Responsibilities

• SEO audits and implementation

Audit the website, identify issues and prioritise improvements. Work on crawlability, indexing, internal linking, redirects, canonical tags, sitemaps and structured data. Coordinate technical fixes with developers and verify implementation.

• Keyword research and search intent

Research topics and keywords relevant to our programs, software training and learners’ career goals. Map keywords to appropriate pages and identify content gaps, competing pages and opportunities.

• On-page optimisation

Improve course pages, landing pages and articles through better titles, descriptions, headings, content structure and internal links. Balance search visibility with readability and conversion.

• GEO and AI search visibility

Develop and test approaches to improve discoverability and accurate representation in AI-generated answers. Strengthen content clarity, source credibility and factual consistency. Monitor relevant mentions, citations and referral traffic, while recognising measurement limitations.

• Content planning and optimisation

Create actionable briefs for writers and collaborate with trainers to maintain technical accuracy. Refresh existing content and identify opportunities for tutorials, FAQs, comparisons,



project examples and career guidance.

• Authority and relevant outreach

Identify credible opportunities for editorial mentions, relevant backlinks and industry collaborations. Follow ethical SEO practices and avoid spam-based link building or community promotion.

• Performance tracking

Use Google Search Console, GA4 and SEO tools to monitor technical health, relevant traffic, rankings and conversions. Work with the marketing team to connect organic enquiries with CRM outcomes.

• Reporting and experimentation

Maintain a prioritised execution plan and report what changed, what improved and what needs attention. Test ideas systematically and document findings.

What We Are Looking For

- Demonstrated hands-on SEO experience with examples of work personally implemented.
- Strong understanding of technical SEO, on-page optimisation, keyword research and search intent.
- Experience creating content briefs and improving existing website content.
- Practical knowledge of GEO/AEO and the ability to explain the reasoning behind proposed tactics.
- Proficiency with Google Search Console, GA4 and tools such as Screaming Frog, Ahrefs or Semrush.
- Familiarity with WordPress or similar content management systems.
- Ability to coordinate with writers, subject-matter experts and developers.
- Clear written communication, analytical thinking and consistent execution.
- Ability to assess results beyond traffic and keyword rankings.

Preferred Experience

- EdTech, professional training or other lead-generation businesses.
- Engineering, architecture, construction or technical software content.
- SEO for audiences in India and international markets.
- Organic conversion tracking and CRM attribution.

How Success Will Be Measured

- Timely implementation of prioritised SEO improvements.
- Growth in relevant non-branded search visibility and traffic.
- Improvement in organic enquiries and conversion performance.
- Quality and accuracy of published and updated content.
- Transparent reporting of AI search visibility experiments and findings.

Progress will be assessed against agreed baselines and realistic timelines.

📌 Search Engine Optimization Specialist (India)
🏢 Augmintech Education
📍 India