Responsibilities

- Develop and execute a social media strategy across Instagram, LinkedIn, YouTube, Facebook and emerging platforms.
- Create engaging content including reels, short-form videos, carousels, posts, stories, memes and career-related content.
- Build content around job opportunities, interview preparation, resume tips, career growth, workplace trends, migration-related employment insights and industry developments.
- Manage the content calendar, scheduling and publishing to maintain a consistent brand presence.
- Identify trending topics, viral formats, sounds and conversations relevant to students, Gen Z, graduates and job seekers.
- Develop creative campaigns that drive brand awareness, app downloads, registrations and user engagement.
- Collaborate with creators, influencers, universities, education providers and career communities.
- Monitor social media performance, analyse engagement and conversion metrics, and continuously optimise content.
- Run A/B tests on creatives, captions, hooks and campaign formats.
- Work closely with product, design and growth teams to promote new features, launches and platform updates.
- Plan and execute paid social media campaigns to support user acquisition and business growth.
- Build and engage an active online community by responding to comments, messages and relevant conversations.

Qualifications

- 2–3 years of experience in social media management, content strategy or digital marketing.
- Proven experience growing social media accounts and building engaged online communities.
- Strong understanding of Instagram Reels, YouTube Shorts, LinkedIn and short-form video trends.
- Excellent copywriting,



storytelling and communication skills.
- Creative mindset with an understanding of what makes content engaging and shareable.
- Ability to develop content strategies that balance brand awareness, engagement and measurable business outcomes.
- Familiarity with social media analytics and tools such as Meta Business Suite, Buffer, Hootsuite, Canva or similar.
- Ability to work independently, manage multiple campaigns and meet deadlines.
- A strong understanding of Gen Z, students, graduates and job seekers is highly desirable.

Required Skills

- Social media strategy and content planning.
- Short-form video and reel concepts.
- Strong copywriting and storytelling.
- Creative thinking and trend identification.
- Community management and audience engagement.
- Social media analytics and performance optimisation.

Preferred Skills

- Experience in EdTech, HRTech, recruitment, job portals or career-focused platforms.
- Experience growing Instagram or YouTube accounts organically.
- Basic video editing skills using CapCut, Premiere Pro or similar tools.
- Experience with influencer marketing and creator collaborations.
- Understanding of student, graduate and international job markets.

- Why Join ApplyKart?

- Be part of a growing technology platform with an existing global user community.
- Take ownership of the brand's social media growth and creative direction.
- Experiment with viral content formats, influencer campaigns and new growth strategies.
- Work directly with the leadership team and contribute ideas that can shape the brand.
- Opportunity to build a robust portfolio while working at the intersection of technology, careers and education.

📌 Social Media Strategist (India)
🏢 APPLYKART
📍 India