Company Description Orient Electric Limited (OEL), part of the USD 3 billion CK Birla Group, is a long-established and trusted brand in India’s consumer electrical sector. With nearly seven decades of experience, the company offers a wide range of products including fans, lighting, home appliances, switches, and switchgear.

Orient

Electric is publicly listed, trading under “541301” on BSE and “ORIENTELEC” on NSE, reflecting its strong market presence. The company focuses on thoughtful innovation, high-quality standards, and enhancing everyday comfort and convenience for users. Backed by robust manufacturing capabilities, a distribution network reaching 125,000 retail outlets, and service coverage in more than 450 cities across India and over 30 countries, Orient Electric is committed to being both a consumer favorite and a workplace of choice.

Role Description The Senior Territory Sales Manager is a full-time, on-site role based in Sambalpur, responsible for driving sales growth and market share for Orient Electric’s product portfolio in the assigned territory. The role includes managing key distributors and retailers, developing and executing territory sales plans, and monitoring performance against targets. The manager will regularly visit market channels, build and maintain strong customer relationships, and ensure high-quality customer service and after-sales support.

Day-to-day activities involve leading and training the local sales team,



coordinating promotional activities, tracking competitor actions, and providing market feedback to management. The role also includes preparing sales reports, forecasting demand, ensuring adherence to company policies, and collaborating with cross-functional teams to support territory growth.

Qualifications

- Candidates should possess strong Sales and Sales Management skills to drive territory performance, manage channels, and achieve revenue and growth targets.
- Candidates should possess excellent Communication skills to interact effectively with distributors, retailers, internal teams, and other stakeholders.
- Candidates should possess solid Customer Service skills to ensure customer satisfaction, handle escalations, and support after-sales service quality.
- Candidates should possess Training and team development skills to guide, mentor, and upskill the local sales team and channel partners.
- Relevant experience in consumer electricals, FMCG, or durable goods sales, preferably in territory or regional roles.
- Solid analytical and reporting abilities, including proficiency in basic MS Office tools and data-driven decision-making.
- Ability to work extensively in the field, manage multiple accounts, and perform under target-driven environments.
- Bachelor’s degree in Business, Marketing, or a related field; an MBA or equivalent postgraduate qualification is an advantage.

📌 Senior Territory Sales Manager (Sambalpur)
🏢 Orient Electric
📍 Sambalpur