Performance Marketing Manager

Location: Gurugram

Experience: 3 - 7 years

About the role

Cars24 is looking for a hands-on Performance Marketing Manager to own paid acquisition across Google and Meta. You’ll build and optimize campaigns for both sides of our business: customers looking to buy a car and customers looking to sell one.

We’re especially interested in candidates who have managed performance marketing in-house for D2C brands, e-commerce businesses, or consumer internet companies.

What you’ll do

- Plan, launch, and optimize campaigns across Google Ads and Meta Ads for Cars24’s buy and sell journeys.
- Manage campaign budgets, bidding, audiences, keywords, placements, and account structure to meet acquisition and business targets.
- Track and improve key metrics such as qualified leads, conversions, CPA, CAC, ROAS, and cost per transaction.
- Run structured tests across audiences, creatives, ad copy, campaign formats, and landing pages; use the results to improve performance.
- Work with creative, product, analytics, and business teams to improve campaign assets, landing pages, conversion flows, and lead quality.
- Monitor campaign performance regularly and share clear, actionable insights and forecasts with stakeholders.
- Ensure accurate campaign tracking and measurement using tools such as GA4, Google Tag Manager, pixels, and conversion APIs.
- Keep up with changes in Google and Meta advertising platforms and apply relevant updates to campaign strategy.





What we’re looking for

- 3 - 7 years of hands-on performance marketing experience.
- Solid experience managing Google Ads and Meta Ads accounts, including campaign setup, optimization, budget allocation, and reporting.
- Recent experience with a D2C brand, e-commerce business, or consumer internet company; in-house brand-side experience is preferred.
- A track record of improving acquisition performance using data, testing, and ongoing campaign optimization.
- Working knowledge of GA4, Google Tag Manager, Meta Pixel, conversion tracking, and performance reporting.
- Strong analytical skills and comfort working with campaign data, spreadsheets, and dashboards.
- Ability to work closely with creative and business teams and take ownership from campaign planning through performance review.

Good to have

- Experience managing large paid media budgets.
- Experience across both lead-generation and transaction-focused campaigns.
- Familiarity with attribution, landing-page optimization, and conversion rate improvement.
- Relevant agency experience, particularly where you directly managed campaign accounts for D2C or e-commerce clients.

We’re looking for people who have personally managed and optimized campaigns. Please highlight the brands, platforms, budgets, and measurable results you’ve owned in your application.

Share your resumes on [email protected]

📌 Performance Marketing Manager (Gurugram)
🏢 Cars24
📍 Gurugram