Company Description

OSLO HQ | B2B Marketing & Technology is a leading marketing agency specializing in scalable customer acquisition for B2B businesses. By leveraging integrated marketing campaigns across both organic and paid channels, OSLO drives measurable business growth using data-driven insights and advanced AI-powered technology. Recognizing that no single strategy fits all, OSLO creates customized solutions to enhance engagement, generate qualified leads, and optimize marketing investments.

The company's mission is to transform marketing challenges into opportunities for revenue growth and long-term success.

Role Overview

We are looking for a results-driven Digital Marketing Executive to manage and optimise paid campaigns across Meta (Facebook & Instagram), Google Ads, and LinkedIn Ads.

The role will focus on lead generation, campaign performance optimisation, and ROI tracking for B2B and service-led brands.

This is a hands-on execution role requiring strong analytical thinking, platform expertise, and growth mindset.

Key Responsibilities

Performance Campaign Management

- Plan, execute and optimise Meta Ads campaigns (Lead Gen, Conversion, Traffic, Retargeting)
- Manage Google Ads campaigns across Search, Display and Performance Max
- Execute LinkedIn Ads campaigns focused on B2B lead generation and brand positioning
- Build campaign structures including audience targeting, creatives, landing page alignment and tracking

Lead Generation & Funnel Optimisation

- Drive qualified lead acquisition aligned with CPL targets
- Setup and manage retargeting funnels and audience journeys




- Work closely with content and design teams to improve ad creatives and messaging
- Suggest improvements in landing pages to increase conversion rates

Analytics & Reporting

- Monitor daily campaign performance and take optimisation actions
- Track key metrics: CPL, CTR, CPC, Conversion Rate, Lead Quality, ROI
- Prepare weekly and monthly performance reports with insights and action plans
- Manage tracking via Meta Pixel, Google Tag, GA4 and CRM integrations

Experimentation & Scaling

- Run structured A/B tests on creatives, audiences and messaging
- Identify scaling opportunities based on performance trends
- Explore new ad formats and growth opportunities across platforms

Required Skills & Experience

- 1–3 years of hands-on experience in Performance Marketing / Paid Ads
- Strong working knowledge of:
- Meta Ads Manager
- Google Ads Platform
- LinkedIn Campaign Manager
- Understanding of lead generation funnels and B2B marketing
- Familiarity with analytics tools (GA4, Ads dashboards, basic Excel reporting)
- Ability to manage multiple campaigns and deadlines
- Strong ownership mindset and execution focus

Good to Have

- Experience working in agency or fast-growth startup setting
- Exposure to HubSpot / CRM tracking / marketing automation
- Basic understanding of landing page UX and CRO
- Experience in B2B or services marketing

Success Metrics (KPIs)

- Achievement of defined Cost per Lead targets
- Improvement in conversion rates and lead quality
- Campaign scalability and consistent performance growth
- Timely reporting and proactive optimisation

📌 Digital Marketing Executive (Noida)
🏢 OSLO HQ | B2B Marketing u0026 Technology
📍 Noida