Kanpeki is an emerging global beauty and skincare brand inspired by the Japanese philosophy of Kaizen (continuous improvement) and Kodawari (attention to detail).

As we build our D2C business, we're looking for a hands-on D2C Growth & Performance Marketing Manager who can take ownership of our digital growth, customer acquisition and Shopify store performance.

This is an opportunity to build the growth function from the ground up, experiment across channels and directly contribute to the brand's revenue.

The Role

You will drive Kanpeki's D2C growth across paid advertising, organic search, website optimisation, and customer acquisition.

You will manage our performance marketing channels, optimise our Shopify store, identify growth opportunities and build a data-driven marketing approach.

We are looking for someone who understands the relationship between marketing spend, customer acquisition, conversion and revenue — "not someone who simply knows how to run advertisements".

Key Responsibilities

1. Performance Marketing & Paid Advertising

- Plan, execute and optimise campaigns across Meta Ads (Facebook and Instagram) and Google Ads.
- Manage Google Search, Shopping and Performance Max campaigns where relevant.
- Develop audience targeting, retargeting, prospecting and customer acquisition strategies.
- Monitor and optimise CAC, ROAS, CTR, CPC, CPM and conversion rates.
- Manage campaign budgets and continuously test new approaches to improve performance.
- Collaborate with the Creative Manager to develop and test high-performing ad creatives, hooks, formats and messaging.

2. Shopify & D2C E-commerce Management

- Manage the day-to-day commercial operations of our Shopify store.
- Maintain product listings, collections, pricing, offers, promotions and landing pages.
- Monitor website performance, conversion rates,



average order value and checkout drop-offs.
- Identify opportunities to improve the customer journey and website conversion.
- Coordinate with developers or external specialists for technical changes and website improvements.

3. SEO & Organic Growth

- Develop and implement an SEO strategy to improve organic visibility and website traffic.
- Conduct keyword research and identify relevant search opportunities.
- Optimise product pages, collections, metadata, URLs and website content.
- Work on technical SEO fundamentals, internal linking and website health.
- Use Google Search Console and GA4 to monitor organic performance.
- Coordinate SEO content requirements, blogs and other organic growth initiatives.

4. Analytics, Tracking & Reporting

- Set up and monitor Meta Pixel, Google Analytics 4, Google Tag Manager and conversion tracking.
- Monitor campaign and website performance through regular reporting.
- Analyse customer behaviour, traffic sources, funnel performance and conversion trends.
- Identify what is working, what isn't and where marketing investment should be allocated.
- Translate data into actionable growth strategies.

5. Retention & Customer Growth

- Develop basic email marketing and customer retention initiatives.
- Work on abandoned cart recovery, customer reactivation and repeat-purchase campaigns.
- Explore opportunities across email, remarketing and customer lifecycle marketing.




- Improve customer lifetime value and repeat purchase rates.

What We're Looking For
- 3–5 years of experience in performance marketing, D2C growth or digital marketing.
- Hands-on experience managing Meta Ads and Google Ads.
- Practical experience with Shopify and D2C e-commerce operations.
- Understanding of SEO, keyword research and organic growth.
- Good knowledge of GA4, Google Search Console, Meta Pixel and conversion tracking.
- Strong understanding of CAC, ROAS, AOV, LTV and conversion optimisation.
- Analytical mindset with the ability to make decisions based on data.
- Ability to work independently, experiment and take ownership of outcomes.

Preferred: Experience in beauty, skincare, cosmetics, fashion, lifestyle or FMCG brands. Experience scaling a D2C brand is a strong advantage.

What This Opportunity Offers

- The prospect to build the D2C growth function from scratch.
- Direct ownership of performance marketing and online revenue growth.
- Opportunity to work closely with the founder and creative team.
- Exposure to international brand-building and expansion.
- Room to experiment, take decisions and build processes rather than simply execute tasks.

- Who Should Apply?Someone who enjoys building, testing, analysing and scaling. We are not looking for someone who only knows how to boost posts or manage advertising campaigns.

We want someone who understands the complete D2C growth ecosystem — from bringing the right customer to the website to converting them and encouraging repeat purchases.

Interested?

Send your CV and portfolio/case studies (if available) to us, along with a brief overview of the D2C brands or campaigns you have worked on and the results you achieved.

Join us in building Kanpeki into a global beauty brand.

📌 C Growth & Performance Marketing Manager (Noida)
🏢 Kanpeki Care
📍 Noida