Social Media & Content Executive Company: YouthCamping

Location:
Ahmedabad, Gujarat | Work from Office Employment Type: Full time About YouthCamping YouthCamping is an adventure travel company offering group trips and travel experiences across destinations such as Spiti Valley, Manali, Kasol, Kashmir and more. We are looking for a creative, organised and proactive Social Media & Content Executive to manage our Instagram and Facebook presence, create engaging content ideas and grow our brand organically.

Key Responsibilities
1. Content Planning
- Create and maintain a monthly and weekly social media content calendar.
- Research travel content trends, competitors and audience interests.
- Develop creative ideas for Reels, Stories, carousels and posts.
- Maintain a consistent balance of entertaining, educational, inspirational and sales-oriented content. 2. Reel Scripting & Content Creation
- Write strong hooks and engaging Reel scripts with clear storytelling.
- Prepare voiceovers, on-screen text, captions, CTAs and editing instructions.
- Identify suitable footage from our existing travel videos and photographs.
- Coordinate with our freelance video editor to ensure timely delivery.
- Suggest new ways to use existing footage to create multiple pieces of content. 3. Instagram & Facebook Management
- Schedule and publish content consistently.
- Manage daily Instagram Stories and maintain an active social media presence.
- Write platform-appropriate captions and use relevant keywords and hashtags.
- Respond to relevant comments and identify opportunities to engage with our audience.
- Keep the profiles organised, updated and aligned with our brand identity. 4. Community & Brand Building




- Develop content ideas that encourage shares, saves, comments and traveller mentions.
- Coordinate with our team to collect genuine traveller photos, videos, testimonials and reviews.
- Create content from real traveller experiences.
- Develop ideas for collaborations, user-generated content and community engagement. 5. Performance Analysis
- Track reach, views, watch time, shares, saves, profile visits and follower growth.
- Identify successful content formats and recommend improvements.
- Prepare a simple weekly performance report.
- Focus on organic growth, brand awareness, audience trust and travel enquiries. Requirements
- Good understanding of Instagram and Facebook content formats.
- Strong creative thinking and storytelling skills.
- Good written communication skills.
- Ability to write engaging Reel scripts and captions.
- Familiarity with Canva and social media scheduling tools.
- Ability to coordinate with a freelance video editor.
- Organised, self-driven and capable of managing work independently.
- A portfolio of previous social media work is preferred. What This Role Is Not
- This is not just a posting or account-handling job.
- You must actively generate ideas, write scripts, plan content and manage execution.




- Paid advertising and video editing are not the primary responsibilities of this position. Success in This Role The right candidate will help YouthCamping maintain consistent, high-quality social media content, grow its organic audience, strengthen traveller trust and generate more relevant enquiries. To apply: Share your resume and portfolio, including examples of social media accounts, Reels or content calendars you have worked on.Role & responsibilities Preferred candidate profile Preferred Candidate Profile
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Experience:
13 years in social media management, content creation or digital content marketing. Strong freshers with a relevant portfolio can also apply.
- Core

skills:
Creative thinking, Reel scripting, storytelling, caption writing and content planning.
- Platform knowledge: Good understanding of Instagram Reels, Stories, carousels and Facebook content.
- Execution: Ability to independently manage a content calendar and coordinate with a freelance video editor.
- Analytical

skills:
Ability to track content performance and suggest improvements based on data.
- Tools: Familiarity with Trello, Google Drive and Canva.
- Preferred background: Experience working with travel, lifestyle, adventure or consumer brands.
- Personal qualities: Proactive, organised, self-driven, detail-oriented and comfortable working independently.
- Portfolio: Must be able to demonstrate previous content work, Reel scripts or social media accounts managed.
- Key expectation: Someone who can take ownership of YouthCamping's social media from idea generation to publishing, with minimal daily supervision. Perks and benefits
- Competitive salary based on skills and experience.

📌 Social Media Strategist (Ahmedabad)
🏢 YouthCamping.in
📍 Ahmedabad