Our client is a global HR and payroll technology company with 15+ years of experience, over 5,600 clients and 700,000+ users, and runs its own payroll engine in 26 countries, has 51 offices worldwide and is a Workday Platinum Partner.

THE ROLE

You will build and run out clients digital demand engine across paid, organic and data-driven outbound channels.
Your job is not clicks or impressions. It is a steady flow of qualified meetings and pipeline for our sales teams from a target audience of HR, Finance and IT leaders at multi-country companies. You will be hands-on in Google Ads and LinkedIn Ads, build target-account lists and automated workflows in Clay and Apollo, grow organic search and AI-search visibility, and turn data into decisions every week. This role suits a sharp, curious digital marketer who drives demand and builds a pipeline of leads.

KEY RESPONSIBILITIES

Paid acquisition
(1) Google Ads: plan, build and optimise search, Performance Max, display and YouTube campaigns for high-intent keywords such as global payroll, EOR, payroll outsourcing and HRMS, by country and language.
(2) LinkedIn Ads: run account-based and persona-based campaigns (Sponsored Content, Document Ads,



Lead Gen Forms, Conversation Ads, Thought Leader Ads) aimed at CHROs, CFOs, HR and payroll heads.
(3) Budget and efficiency: own the paid budget, pacing and bidding; manage cost per lead, cost per meeting, cost per prospect and return on ad spend.
(4) Creative testing: run a structured test plan for copy, offers, formats and landing pages; refresh creatives regularly to avoid ad fatigue.
Organic growth
(5) SEO: own keyword strategy, technical SEO, on-page optimisation and link building across the company website and country pages, working with the Marketing team where content or subject-matter input is required.
(6) AI search (GEO): improve visibility in AI search results such as ChatGPT, Gemini, Perplexity and Google AI Overviews, through structured content, citations and authority building.
(7) Content for demand generation: identify content prospects based on search demand, audience needs and campaign performance; brief the Marketing team on digital requirements and optimise content for search, campaigns and conversion.

1

📌 Digital Marketing Manager Bengaluru
🏢 Tahkay Talent Partners Private
📍 Bengaluru