Job Description: Senior Content Writer

Organization: Vikash Residential School & Vikash Eco Resort Pvt. Ltd.

Employment Type: Full-time, On-Site

Work Location: Nayapalli, Bhubaneswar

Salary Range: INR 35,000-40,000 (Negotiable with Right Candidates)

Notice Period: Immediate Joining or 1 Month Notice Period

Job Summary: We are seeking a creative, versatile, and experienced Senior Content Writer to craft compelling narratives for our premier entities: Vikash Residential School and Vikash Eco Resort Pvt. Ltd.. The ideal candidate will be a masterful storyteller, capable of switching between the professional and aspirational tone of a leading educational institution and the relaxing, experiential voice of a hospitality brand. You will be responsible for creating high-quality, engaging content across multiple platforms to enhance our brand presence, connect with our distinct audiences, and drive our strategic goals.

Key Roles and Responsibilities:

- Develop and execute a content strategy tailored to the unique goals of both Vikash Residential School and Vikash Eco Resort Pvt. Ltd..
- Write clear, compelling, and brand-aligned copy for various mediums, including websites, ad campaigns, blogs, articles, social media captions, email newsletters, brochures, press releases, and video scripts.
- Master and maintain distinct brand voices: one that is trustworthy, academic, and inspiring for the school,



and another that is evocative, relaxing, and aspirational for the resort.
- Conduct keyword research and apply SEO best practices to all web content to improve organic search rankings, drive traffic, and increase visibility.
- Ensure all content is of the highest quality, well-researched, grammatically perfect, and consistent with each brand’s style guide.
- Work closely with the marketing, design, and operations teams to create cohesive and impactful marketing campaigns and collateral.
- Monitor and analyse content performance (e.g., engagement rates, web traffic, time on page) to refine the content strategy and optimise for better results.

Relevant Work Experience:

- 3 to 4 years of professional experience in content writing, copywriting, or a similar role, supported by a solid and diverse portfolio of published work.
- Prior experience managing creative content for an organisation in the education (e.g., EdTech, K-12 schools, higher education, or coaching institutes) and tourism sectors is a significant advantage.

Required Qualifications:

- A Bachelor’s degree in English, Journalism, Communications, Marketing, or a closely related field.

· Certifications in content marketing is an added plus.

Pay: ₹35,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Senior Content Writer (Nayapalli)
🏢 Vikash Residential School
📍 Nayapalli