We are looking for a results-driven Performance Marketing professional to plan, execute, and optimize digital marketing campaigns to generate quality leads and drive business growth.
Key Responsibilities:
- Plan and manage paid advertising campaigns on Google Ads, Meta Ads, and other digital platforms.
- Generate quality leads through performance marketing campaigns.
- Monitor and optimize campaign performance, budgets, and ROI.
- Conduct keyword research, audience targeting, and competitor analysis.
- Track campaign metrics such as CPC, CPL, CTR, and conversion rates.
- Analyze campaign data and prepare regular performance reports.
- Develop strategies to improve lead generation and conversion rates.
- Coordinate with the sales team to improve lead quality and business outcomes.
Required Skills & Qualifications:
- 4–7 years of experience in Performance Marketing or Digital Marketing.
- Hands-on experience with Google Ads and Meta Ads.
- Strong knowledge of lead generation and campaign optimization.
- Experience with Google Analytics, Google Tag Manager, and conversion tracking.
- Robust analytical and communication skills.
- Ability to manage multiple campaigns and marketing budgets.