- Manage client relationships as the primary point of contact.
- Understand client objectives and translate them into marketing strategies.
- Conduct regular client reviews and discussions.
- Ensure client satisfaction and address concerns proactively.
2. Growth – Upsell, Cross-sell & Retention
- Identify opportunities to grow existing accounts.
- Develop growth plans aligned with client goals.
- Drive renewals and long-term client relationships.
3. Digital Strategy & Campaign Oversight
- Develop digital marketing strategies across Paid, Social, SEO and Content.
- Coordinate with performance, creative, content and tech teams.
- Ensure campaigns meet KPIs and business objectives.
- Stay updated with industry trends and recommend recent approaches.
4. Performance Tracking & Reporting
- Monitor campaign performance and derive actionable insights.
- Present performance reports and business impact.
- Drive optimization strategies to improve results.
5. Pitching & Proposal Development
- Create pitch decks and proposals for new and existing clients.
- Participate in client presentations and business discussions.
- Support new business opportunities and conversions.
6. Cross-functional Collaboration
- Coordinate with creative, media, tech and analytics teams.
- Ensure timely delivery as per client expectations.
- Resolve bottlenecks and ensure smooth project execution.
Success Metrics
- Client retention
- Account growth through upsell/cross-sell
- Client satisfaction
- Campaign performance against KPIs
- Contribution to new business wins