. JOB PURPOSE

To lead and manage the sales team, develop new business, maintain existing customers, achieve sales targets, and ensure profitable growth of the company.

2. KEY RESPONSIBILITIES

- Develop and implement sales strategies to achieve monthly, quarterly, and annual targets.
- Lead, guide, and monitor Sales Executives and Territory Sales Officers.
- Set individual and team-wise sales targets and review performance regularly.
- Develop recent dealers, distributors, contractors, and institutional customers.
- Maintain strong relationships with existing dealers and customers.
- Identify new markets, business opportunities, and potential customers.
- Conduct regular market visits and monitor competitor activities, pricing, and products.
- Ensure timely follow-up on quotations, enquiries, orders, and pending payments.
- Coordinate with Accounts, Purchase, Stores, Dispatch, and Management for smooth order execution.
- Monitor dealer credit limits and ensure compliance with company credit policies.
- Review daily sales reports, outstanding payments, customer feedback, and market developments.
- Ensure proper implementation of company sales policies and procedures.
- Resolve customer complaints and coordinate corrective actions.
- Conduct regular sales meetings and provide performance feedback to the sales team.
- Prepare and submit sales forecasts, market reports,



and management reports.
- Motivate the sales team and improve productivity and market coverage.
- Ensure achievement of sales targets while maintaining healthy profit margins.

3. PERFORMANCE RESPONSIBILITIES

- Monthly and annual sales target achievement.
- New dealer/customer acquisition.
- Sales growth and market expansion.
- Collection and reduction of overdue payments.
- Sales team productivity and market coverage.
- Customer retention and satisfaction.
- Gross margin/profitability improvement.
- Accurate and timely sales reporting.

4. REQUIRED SKILLS & QUALIFICATIONS

- Bachelor's degree in Business Administration, Marketing, Commerce, or a related field.
- Minimum 3–5 years of relevant sales experience, preferably in trading, hardware, industrial products, or fabrication supplies.
- Strong leadership and team-management skills.
- Good communication, negotiation, and customer-handling skills.
- Knowledge of sales planning, dealer management, and market development.
- Ability to achieve targets and work under pressure.
- Willingness to travel for market visits.
- Basic knowledge of MS Office and sales reporting systems.

Pay: From ₹25,000.00 per month

Benefits:

- Cell phone reimbursement
- Flexible schedule

Work Location: In person

📌 Sales Manager (Alappuzha)
🏢 Pakka Trading
📍 Alappuzha